This week there was an interesting debate around P&G CEO - Bob McDonald's comment. He had mentioned that:
“In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be mu...
Keith of KRG Marketing responded to my last post on Marketing in a world when the door is already shut.
He pointed me to his presentation on Sovereign Consumer which is brilliant. I have embedded this presentation here. I liked a couple of points from this presentation which I think are game changin...