Blog tagged as multi-channel marketing

I am bombarded in a day with hundreds of emails and SMSs- many of them are promotional emails and SMSs. I simply ignore them.

I sit in front of the TV to watch my favorite program and I see a ticker running with messages.Just fails to grab my attention.

I am out to watch a movie and suddenly I realiz...

21.04.10 06:13 PM - Comment(s)

The world of database marketing has changed since the time we knew it . There were only a few options as one knew it - lists - internal/ external, direct mail and telemarketing a decade or two ago. Today, for companies, customers come from different channels - social media, mobile, website leads thr...

04.10.09 07:49 PM - Comment(s)

Michelin has come-up with lovely idea to connect with their customers - This is a great case for open-source marketing! This is perhaps how marketing will be done in the future for many brands.

The Michelin guide was first published in France in 1900 as a free directory that o...

19.09.09 10:43 PM - Comment(s)


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