Blog tagged as online marketing

The world economic forum and many futurists believe personal data is the new asset class that will emerge as a competitive advantage for many marketers. It is important that marketers start using this data  intelligently, judiciously and in a manner that benefits and engages the customer. Else,...

29.01.12 10:26 PM - Comment(s)

Sharon Drew Morgan makes very interesting points in her article where she draws attention on how marketing automation software needs to add decision facilitation technology to their offerings.

She writes, any such marketing software like Marketo, Eloqua,  just help capture some names - email add...

31.07.11 12:08 PM - Comment(s)

When I talk and work with people and clients on many assignments, the challenge I find for enterprises to be customer-centric is, how to bring marketing & technology together. Increasingly, technology is getting adopted in many customer-centric channels like never before and marketing is getting...

03.07.11 04:39 PM - Comment(s)

There is a great article in Time Magazine which talks about "How companies know everything about you?".

There are many relevant points that are being made there but I really don't concur with all the blame &  privacy issues that are being made in the article. I agree with the need ...

13.03.11 12:34 PM - Comment(s)

I recently received a mail from my favourite airline Jet Airways, that I have been downgraded! I am a member of their loyalty program for years now! And this is not the first time this has happened to me. It also happened in 2001 and 2002 too.

The letter read - "...since you have not had enough ...

06.02.11 11:57 PM - Comment(s)

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