Blog tagged as privacy

Recently, I got a news alert on a topic that I was interested. When I clicked on it, I got this message below:

Restrict

I was extremely perturbed as I was not expecting a pop-up message like this, as I really wanted to control the choice of ads from my side, to decide whether I wanted to see any ad or not. I ...

01.08.16 08:02 AM - Comment(s)

Last week Facebook's Chief Privacy Officer - Stephen Deadman, wrote about the need to refocus the debate around personal data. It was a thought provoking article where Stephen talks about the need for a kind of a new coalition between tech companies on the use of personal data.

I had also written the...

26.06.16 11:23 PM - Comment(s)

I was reading an interesting update on Forrester Marketing 2016, where companies & marketers were asked to take cognizance of micromoments. I don't disagree fundamentally with this theory but I was thinking how do marketers prepare & adapt to this new paradigm.

One of the top questions that c...

12.06.16 05:56 PM - Comment(s)

The world economic forum and many futurists believe personal data is the new asset class that will emerge as a competitive advantage for many marketers. It is important that marketers start using this data  intelligently, judiciously and in a manner that benefits and engages the customer. Else,...

29.01.12 10:26 PM - Comment(s)

There is a great article in Time Magazine which talks about "How companies know everything about you?".

There are many relevant points that are being made there but I really don't concur with all the blame &  privacy issues that are being made in the article. I agree with the need ...

13.03.11 12:34 PM - Comment(s)

Tags

@All Rights Reserved 2021