Blog categorized as Advertising

Emergic writes:

In the world of digital communications, "reach" is just step one, not an end goal. Simply reaching a consumer isn't enough. And if you focus solely on engagement, you won't reach enough viewers to make an impact. That's why it makes a lot of sense to measure "engaging r...

Google is planning to start advertising on billboards that will be connected to the internet! According to Engadget “The system apparently works by only advertising products that are available and in stock within stores in the local area. Stores will be able to buy advertising on these local electro...

It's a common knowledge that skin & beauty care is an extremely personal need for a consumer but brands have often sold their products enmasse. Pretty much the way cars were sold way back in the 1920s. Take for example lipstick, mascara, dry cream brands etc. They solve 'one beauty need' the sam...

What's Network TV as we know it?

Network TV may be a channel or a station that produces TV content and distributes the same to millions of households. They could be  doing it either thro' cable or satellite or terrestrial but it is a   ' single producer and distributor' model.

The new N...

Joseph Jaffe is one person who does a great job of building collaborative projects. After his successful book Life after the 30 Sec Spot, he has started to write a  new book - Join the conversation and has invited people to contribute. I have tried to contribute my thoughts in Chapter 10 - Why ...

Styling itself the 'World's Biggest Creative Department', OpenAd is a relatively minor Slovenian-owned internet business with just thirty-nine staff worldwide. Yet some see it as the shape of things to come - maybe, even, the writing on the wall for traditional ad agencies.

However, OpenAd MD Katari...

Procter & Gamble is making its first foray into consumer-generated content with two new Web sites.

The company's P&G Productions unit said Monday that it has launched Capessa.yahoo.com. an "online community" where women can share information, practical advice and inspirational stor...

Faith Popcorn a leading future-focused consultancy has some interesting predictions for 2007 on how they see consumers and brands evolve in the next few years. They are talking of a new identity called The New Networked Self. Take a look:

• Identity Flux

Technology has enabled us to experiment with diff...

Imagine a day when 120 million Indians( and expected to reach 400 million in 2010) can have their own personal TVs on their mobile. The day does not seem to be far off.

Modeo has launched a beta of their version of mobile TV in the US. Services like Modeo can be soon expected to be launched in India...

Very often, I find people extremely protective about their ideas. They do not want to share it.They get obssesed with it. They are unwilling to listen, change or improve upon it further. The idea then dies a natural death because in their opinion nobody is willing to buy it. 

Here's some great ...