Blog categorized as Advertising

Wired has a nice perspective on the changing face of media and how it is evolving.

For marketers, the article provides great insights into how they  need to reshape their marketing thinking. I think they need to get ready for 'snack marketing' - small byte sized campaigns, convenient and fast f...

Imagine mass media getting targeted. That's the ultimate dream of every one-to-one marketing professional. Google is testing targeted delivery of TV commercials. Google has maintained in the past that TV and Radio will remain high priority opportunity for them to sell measurable advertising solution...

Reading the article in Wired about Kidrobots written by Alissa Walker, I felt there are some very important implications about how corporations need to redesign their business models for a successful future. Specifically on how organizations have to structure themselves towards customers, product de...

NY Times has a very interesting article on how enterprises are making Social Networking as a platform to get  companies closer to their customers.

I really love the extension of the idea to business because social networking was seen more as a "peripheral community" among industry lea...

Forrester Research has just released a report on the 21st Century Agency model and clearly for the emerging marketing world, a new agency model is definitely needed according to Peter Kim. I can't agree more with Peter Kim.

Look at some findings and surely the management teams at agencies need to re...

There's blood bath out there for the traditional media as new media seems to be gaining the attention of marketers.  According to American Advertising Federation, non-traditional media in the US is now attracting an average 15% of marketing budgets.

Interesting findings and more importantly ...

I was reading an article in NY Times on how Microsoft  launched Windows Vista last week. There is an interesting point in the article that reinforced my long-held belief that we are going to see seismic shifts in marketing communications and how consumers will consume communication - "Mess...

Forrester has released a research report “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability”.

It's got some very insights on the kind of metrics brands should use, when it comes to evaluating their corporate blogging initiatives:

I just saw an interesting promotion on Coke Rewards. There's a nice touch to this promo. If you go back to my post on Faith Popcorn's 2007 trends, it's quite close to the trend  and insight -"The globally conscious consumer regards altruistic activities as a necessary part of self- improve...

Mark Kingdon writes:

Traditional marketing taught everyone to control the perception of their brand through careful adherence to brand guidelines and messaging strategies. Now, every consumer has a megaphone and a soapbox. The most relevant and connected brands will be built around the dialog they ha...