I was recently reading an interesting view on  the need for an online data portability policy & the do's and don't for companies and marketeers to publish such a policy. This kind of a policy, I believe, is becoming very important as we leave a lot of personal informatio...

We all know the mobile will become the centre of what consumers do. In the recently concluded Mobile Future Summit, the impact of this device has been summarized quite well. There were several good speakers and here is the essence of what some of them had to say:

Steve David, was a keynote speaker. ...

I was reading an interesting article in a blog that has been in my mind and  have been discussing this for sometime - does measurement kill creativity? The article has some interesting points:

Many times I have been in a meeting with angry marketers, designers, or agency account managers because...

Most marketers have not forgotten the mass marketing principles and refuse to unlearn them for personal devices like mobiles which is increasingly becoming a marketing tool.

Off late, I have been bombarded with too many messages from retailers in India, just to inform me about their new arrivals or ...

The world today has over 4.5 billion mobile phones and the number is growing rapidly. This provides customers with a device right in their hands to talk, access data, receive messages, network socially, check mails, and even download offers. This device now provides an unique opportunity for markete...

Airtel in India launched a massive advertising campaign today for their India's first Mobile Application centre today. It has been in a soft launch mode for some time( 4 months) and Airtel claims there have been over 13 million downloads, over 71,000 apps and compatibility of these apps with over 78...

We  have always known the importance of customer service and how it can boost customer retention and better word-of-mouth. But, the fact that it can help increase spend is an interesting statistic.

In a recent study, it is interesting to see that Indians value customer service the most!

Excelle...

Joseph Jaffe makes some incredible points in his new book Flip The Funnel.

Most industries really forget existing customers in their strive to grow market share through new acquisitions. For example, the auto industry is no exception. He makes some fantastic points on how Automotive industry must fo...

I was just reading an interesting Location-based Marketing(LBM) promotion by Pepsi called Pepsi Loot. It's a great customer marketing example by a leading soft goods marketer like Pepsi. The fun in combining digital marketing with data, distribution reach, loyalty, customer engagement & customer...

I had blogged sometime back about Dripvertising in 2007 and recently it was interesting to read an article on Drip Marketing Campaigns by Peppers & Rogers. They shared many of the views that I had shared in that post. I certainly believe the future of marketing is doing more and more of drip mar...