Blog categorized as Advertising

Most often, I have been left wondering, what impact does my company make with businesses  that I deal with, the value difference some of the activities/programs that my clients' customers see of what we do for them and how to measure it effectively, showcase the value created to our employees w...

Keith of KRG Marketing responded to my last post on Marketing in a world when the door is already shut.

He pointed me to his presentation on Sovereign Consumer which is brilliant. I have embedded this presentation here. I liked a couple of points from this presentation which I think are game changin...

I am bombarded in a day with hundreds of emails and SMSs- many of them are promotional emails and SMSs. I simply ignore them.

I sit in front of the TV to watch my favorite program and I see a ticker running with messages.Just fails to grab my attention.

I am out to watch a movie and suddenly I realiz...

With  zillions of data points becoming available in organizations today, there has been a lot of buzz around the following:

1. Using analytics in marketing campaigns driving relevance, immediacy, reducing wastage and optimizing spends
2. Making marketing more accountable using the power of data that's ...

At the Gartner CRM 2010 Summit, there were some interesting trends that were discussed. Here is what I thought were some pretty compelling points for marketers and companies to take note of :

• Relationships will no longer be company-controlled, but more company-guided – "Customers tell us which d...

I have never seen this before - an agreement between the customer and the company.

It just outlines beautifully the organization-wide mission that employees have to adopt and the interesting twist is how customers agree to behave with  or treat the company!  I believe this makes imminent s...

Trendwatching has come out with interesting consumer trends for 2010. One thing that caught my attention was - Tracking & Alerting as an important trend for 2010.

I think this trend provides a huge opportunity for companies wanting to take advantage of data-led marketing for their products or se...

I was reading a post by Seth Godin on embracing lifetime value. He mentions in his post on the value of a two year contract for AT& T or Verizon as worth as more than $ 2000 in lifetime value of a customer to them. And he writes asking companies and professionals to embrace this thinking.

It's f...

CMO council has come-up with an interesting report that many marketers have faced as consumers themselves - irrelevant communication!  Many of these marketers talk about it but do nothing about it for their own brands or products. Here are some startling facts to think about:

• While 64 percent of...

The world of database marketing has changed since the time we knew it . There were only a few options as one knew it - lists - internal/ external, direct mail and telemarketing a decade or two ago. Today, for companies, customers come from different channels - social media, mobile, website leads thr...