Blog categorized as Advertising

Here's a great presentation by Alain Thys on how the world of marketing is changing and there is a very little time left to change or adapt or  just get extinct.

Imagine a time when you were busy taking the help of somebody to do mind reading, handwriting analysis etc. which would tell you more about the kind of person you are or the person who you are going to meet, - to know what your or their strengths and weaknesses! Or doing a detailed profiling researc...

There's a whole business out there on the web and offline world( direct mail databases, telemarketers etc.) where companies trade your information and make money by way of advertising. They place cookies( without your permission) on the web, track all the information you read, buy and click, use you...

This has been happening to me for the last couple of years.Whenever I found interesting articles or information on the web and click the link, I am always led to a registration page to access this information which is really frustrating to fill - almost most of the time. I  never fill it up. I ...

Many retailers seem to think so. During this past holiday shopping season, e-mail marketers were out in full force.

According to the “Retail E-Mail Year-End Trends for 2008” report, from Smith-Harmon, promotional e-mail volume accelerated in October and reached a peak in December when retailers sent...

In an era of disruptive technologies, changing landscape in the relationship between brands and consumers, a multi-channel environment where customers tend to get information and build trust about the brands or products that they own or want to buy in more new ways than one, most marketing services ...

The CMO Council just released a report on how companies are losing opportunities to turn customer pain areas into new business opportunities. The report highlights the following facts:

There are critical deficiencies in the way companies measure, optimize and leverage customer experience to drive lo...

I read an interesting article prepared by the conference board on a metric that they are recommending for measuring customer disloyalty!

According to Matthew Dixon, managing director for the Customer Contact Council, the Customer Effort Score (CES) is based on a single question that determines the de...

I was reading an interesting article in MSNBC, on how American consumers are preferring Cash over Credit Cards. This is a trend seen very recently by retailers in the US where Americans want to be a lot more "prudent" than ever before. It's  moving back to pretty much the days similar...

While most marketers talk about customer loyalty, the principles behind accounting for loyalty remain unclear. While customer loyalty is achieved over the long term, the sale & reward of points is treated as short term and have to be accounted for within the same financial year!

DNA Money in Indi...