Blog categorized as Advertising

There has been a lot of talk and buzz around crowdsourcing. Social media too is shifting the control from marketers to a "network of customers" who influence product/brand preferences and purchase decisions. Many marketers have been using this power effectively. Here's an example of how cu...

Michelin has come-up with lovely idea to connect with their customers - famouslyanonymous.com. This is a great case for open-source marketing! This is perhaps how marketing will be done in the future for many brands.

The Michelin guide was first published in France in 1900 as a free directory that o...

I have been writing about this shift for sometime now and the need for marketers to take note of this change to take action. Marketers need to evolve to what I call as "inclusive marketing" methods by involving, empowering customers & building an open channel for a conversation with th...

I have often found a lot of interesting case studies and  lots of content around using a variety of internal sales & transactional data in retail stores to manage category, assortments, inventory planning and customer cross-sell and up-sell opportunities. What these data always many a time ...

VSS, a leading PE firm that invests in media, communication & information industries released the next 5 year forecast of the communications industry. It has interesting trends on where consumers are expected to spend more time and therefore engage with marketers' brands. This has a direct impac...

Bokode is expected to be the tagging technology of the future.

Barcodes may have been extremely useful to us over years but what it provides is just information to the person who uses the scanner. But in the new era of technology enviroment that we live in, customers  expect tons of information...

The shift index is a year long research work done by the one of the greatest all time business thinkers John Hagel, who runs the Centre for Edge at Deloitte. In his conversation with Francois Gosssieaux, John talks about some significant shifts that companies need to be cognizant of  and adapt ...

As a consumer, I have often always wondered every time I had cleared by cache on the laptop, who is accountable or responsible for dropping all the cookies that sit there without my knowledge or even with my "soft" implicit permission - a few of the websites or brands were tracking my beha...

Here's an interesting cool mobile app released by layar, a company based out of Netherlands.

Basically the app figures out exactly where you are and in which direction you're looking, and then it presents additional data overlaid on top of the camera's image. Be it a bank's ATM that you may want to ...

Best Buy recently launched Idea X - a platform for customers to comment, express and share their ideas to help Best Buy get more customer-centric.

I quite love the transparency and openness of Best Buy folks to admit that this is a learning phase which will evolve, for the better, over a period of ti...