Blog categorized as Branding

How do you get creative ideas?  Where do you begin?  Where do you learn them from? Can the skill be acquired?

These have always been the questions in my mind.  Here's a nice article to know more about this.

Some interesting points that are made in this article are:

1. Fail faster so that yo...

Print media, too, do not want to be left behind in the age of multimedia.

Print magazines are finding ways to put multimedia ads in their pages. Advertisers are working towards making print ads interactive. Rolling Stone and Us will carry a noisy promotional insert that will play music and offer sou...

Here's a nice article from NY times on this topic.

The challenge is to create desirable advertising, which consumers will talk about, spend money to download(!) and even buy merchandize associated with it.

But, as always, we should not cross the line and make consumers indifferent to this form of co...

Peppers & Rogers in their article Points don't add up to loyalty( by David Peak) talk about Citibank and Wachovia launching bank-wide loyalty programs. They have introduced the concept of  TRB - Total Relationship Banking( for financial institutions) where they emphasize the importance of e...