Blog categorized as Branding

Stuart Elliott writes in NY Times:

THOSE attending the 95th annual conference of the Association of National Advertisers could have been excused for believing that they were taking part in a new reality series called "Extreme Makeover: Madison Avenue Edition."

Speaker after speaker at the me...

This is a question that we always face when we deal with product managers and companies. Here's a nice twist:

What new innovation can you bring in tyres that is relevant  and useful to the customer?

Diego Rodriguez writes:

Tyres - When spun faster than the corresponding groundspeed of the car the...

Off -late there has been a spate of malls, multiplexes and new format retail stores that have spawned across Indian cities. I have always felt, these have become more of a problem for the average shopper, as these are extremely crowded, just take too much of time to check-out and I always figure out...

Janet Kraus writes:

Customer loyalty--it's a phrase we hear repeatedly, yet its meaning is still often convoluted. For some, customer loyalty means customer satisfaction. For others, customer loyalty refers to increased spend levels. While the idea certainly encompasses both of these views, we need t...

John Moore writes:

Starbucks never sought to create a brand. The company was too busy being a business than trying to be a brand.

Starbucks was too busy building a viable and profitable business to think about something as seemingly trivial as branding. Starbucks was too busy sourcing and roasting t...

Chris Carron of Forrester has just released a report on  what does it take to speak to  young consumers. Here is what he has to say:

1. Gadgets

Young consumers love consumer electronics even more than their adult counterparts: more than two-thirds own PCs, DVD players, home stereos, game con...

Dan Pink writes:

I re-read Kevin Kelly's article, "We Are The Web," from the August Wired. I'm glad I did. It's the smartest and most illuminating analysis of the Internet I've read in a long while.

Here are some key points that I have picked from this article which relates to a new kind of...

As a follow-up to my earlier post on future of music, NY Times has this interesting article that further reaffirms some of the points of that post:

The hot topic among mobile phone executives gathered here for a cellphone trade show is the push to transform handsets into portable music players. By ne...

Chris Dahlen writes:

Here are the broad headlines from the Future of Music coalition policy summit:

CDs are on their way out. While the 80-minute compact disc may be the standard format for years to come, nobody's excited about it. Sales are down, and the customers see less and less value in a regular...