Blog categorized as Branding

I had, in the recent past, written about a number of interesting customer segment focussed campaigns from Virgin. Here is yet another brilliant one from Virgin Mobile. The usage and application of the key insight - 'pester power' of kids, is what amazed me the most about this idea.

Virgin Mobile has...

CRM daily has an interesting article on customer loyalty. Here are some key points from this one which I felt were relevant:

• SAS survey conducted last month says that 67% of consumers indicated price to be a major factor in their shopping choices. Only 35% felt reward programs generated loyalty! (It ...

NY Times has a nice article on how consumers today search and compare information about  medical symptoms, doctors and hospitals:

Now that millions of consumers are surfing the Web to research their own medical symptoms, many are taking the next step: comparison-shopping online for hospitals and...

Jim Berkowitz writes:

Membership for the newest thinking in customer loyalty – SHOP SCAN SAVE – has more than quadrupled since the start of a TV advertising campaign three weeks ago.

SHOP SCAN SAVE enables shoppers to receive money saving offers to their mobile phones by text message, which can then ...

Bill Carter of NY Times reports:

A year ago, executives at the media-buying agency Initiative Media, conducting what they called a buzz survey to try to determine which network television series had a chance to break out as the new season commenced, stumbled on some data that left them scratching the...

Chris Baggott writes:

I'm re-reading my old standby...Strategic Database Marketing by Arthur M. Hughes.   As many of you know, this has been my bible since it was first published.  This is the third addition and I'm flattered to have some cases in this new updated version that now cove...

Kathy Sierra writes

Imagine you're trying to launch a new software product, book, web service, church, small business, social cause, consulting practice, school, podcast channel, rock band, whatever. The most important skill you need today is not fund-raising, financial management, or marketing. It's...

Via NY Times

New York times has a nice article on how members in reward programs are giving away millions of points as donations for Katrina relief. This is an often overlooked aspect of many of the programs run by the airlines and credit card companies that allows participants to turn in miles to be...

Should brands and marketers get ready for a new world order - " Mass Intimacy" ?

I strongly feel so. Let me tell you why.

First the terminology by itself is an irony of sorts, for traditional marketers, I feel.  Intimacy is always associated with one-on-one, closely-knit small group, a...

Via warc

Google is offering a comprehensive package which includes print advertising. They are buying-up print space and offering it at lower than rack rates that print media normally offers it to advertisers. Of course, they must be bundling it with their ad sense model, I guess.

Google believes tha...