Suresh Vittal of Forrester released a report on successful implementation of Enterprise Marketing Platform couple of months ago. It had some interesting learnings for any enterprise planning to get this going in their organization. Here are some highlights:

• Pre-implementation planning should include ...

C.K. Prahalad and Hrishi Bhattacharyya write about a new world order that is transforming corporations:

Growth prospects for multinational corporations (MNCs) are expanding enormously. In Asia, Latin America, Africa, and Eastern Europe, there are more than 4 billion new potential customers whose risi...

I was reading an article in DM Review, on the emerging applications of business intelligence tools and the transformation expected in the future as 'information inventory' in enterprises gather pace over the next decade. While there are interesting trends on how BI applications will grow( which I ha...

Here's an overview of the new book that's just got released - Inside Steve's brain ( Nishad sent this to me a few hours ago). Personally, it tells me a lot about the way the man is thinking, pushing( the people around him), acting-on( his instincts) and executing( without being worried about what th...

A recent study from the Sales Lead Management Association (SLMA)  shows that many companies are ignoring their sales lead management.

Their 2nd annual Sales Lead Management Study, conducted with 144 businesses in Southern California, revealed the following results:

• 68.8% don’t qualify leads bef...

Ron got my attention with a lovely post on this topic. He has some very thought-provoking points on various facets of building customer relationships. He picks-up a quote from John Gottman who says:

“Good relationships aren’t about clear communication — they’re about small moments of attachment and i...

According to a research released by Royal Mail, an estimated 90 per cent of companies fail to exploit data they already hold  on their customers!

It was really disturbing to me as I went thro' some highlights of the report as to how companies value data. In my opinion, in the coming decade, dat...

Capital One recently announced the launch of Card Lab.  Ron Shevlin writes about this:

Capital One launched Card Lab, which it claims is the first “do-it-yourself” credit card offer. It’s an interactive tool that lets prospective card applicants choose among a number of options to build their ow...

Carleen Hawn has drawn-up a nice summary of McKinsey's article.

Technology alone is rarely the key to unlocking economic value: companies create real wealth when they combine technology with new ways of doing business. … we have identified eight technology-enabled trends that will help shape busines...

When it comes to building a team in an organization that thinks and breathes customers & selling best-in-class offerings, the process of recruiting the right 'fit' people rather than just the right people is important. What does this mean? It means that you might have identified the most qualifi...