Blog categorized as Internet Marketing

Unilver

I got to see the webisodes launched by Levers for its brand - 'I cannot believe, it's not butter' spray. Click here to see it - Sprays of her life. Quite different from what I am used to from Levers.

I think the approach to brand building by traditional soft goods companies seems to be changing. I am...

31.07.05 03:13 PM - Comment(s)

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