Almost, always customer issues flare-up because somebody, somewhere in an organization has not taken a decision. This article from Fortune makes this issue vivid and real. It sometimes does not matter, if you have all the information to take that decision. Nevertheless, decision must be taken. That'...
I quite like this term. When building a great company, the need for individual leaders is what makes the difference. Individual leaders are ones who understand that they are doing things at work not just as a job or for salary alone! They understand that their job starts well before work and goes o...
Marketing needs redefinition. Clients want it. Agencies must be ready to adopt it. Technology like TiVo are escalting the change. Some key questions to ask :
a. What is there in my marketing plan beyond the 30 second spot?
b. What's there in my plan that can help consumers interact with us?
c. Do I hav...
(33)
(29)
(0)
(1)
(10)
(1)
(8)
(8)
(1)
(2)
(4)
(23)
(381)
(47)
(21)
(9)
(192)
(124)
(1)
(6)
(1)
(1)
(2)
(4)
(7)
(0)
(0)
