Blog by S.Swaminathan

NY Times reports:

HOW does a carmaker unlock the door to reaching distracted, elusive customers in an increasingly competitive category? Nissan North America is hoping the answer may lie with, um, keys.

For the promotion, 20,000 key rings will be deliberately “lost” in bars, concert halls, sports aren...

Just read a nice piece of research on what drives deep engagement, involvement when brands want to build communities. Looks like if you can't drive involvement, passion, alignment of minds and a channel for dialogue and sharing, communities won't take-off. I also felt as I read this research, as com...

At OMMA Hollywood, there were some interesting points made on the challenges facing agencies and how they need to rethink their solutions & models for consumers. Take a look:

Tim Hanlon, senior vice president-Ventures Group, at Publicis Groupe's Denuo said "Agencies should be de-siloing to m...

John Grant has a post on how he just can't understand the Joost Model. I completely agree with him on his views. He writes:

"...the true potenetial of IPTV is best understood by looking at the magazines market; small but intensely interested niches, much bolder, more focused content as a result....

Wired has a nice perspective on the changing face of media and how it is evolving.

For marketers, the article provides great insights into how they  need to reshape their marketing thinking. I think they need to get ready for 'snack marketing' - small byte sized campaigns, convenient and fast f...

Imagine mass media getting targeted. That's the ultimate dream of every one-to-one marketing professional. Google is testing targeted delivery of TV commercials. Google has maintained in the past that TV and Radio will remain high priority opportunity for them to sell measurable advertising solution...

Read a nice little piece from Seth's blog about a note from boss to his employees. As we talk about collaborative and empowered organizations being the future, this note sets the tone to start the culture today:

1. I am sometimes under enormous pressure from upper management; pressure that you seldom se...

Reading the article in Wired about Kidrobots written by Alissa Walker, I felt there are some very important implications about how corporations need to redesign their business models for a successful future. Specifically on how organizations have to structure themselves towards customers, product de...

I read this interesting piece by Lee Oddeen on content for business blogs  and how corporations can leverage knowledge residing with employees as an important starting point. He writes:

"One of the best resources for blog content comes out of interactions with prospects and customers. If an...

NY Times has a very interesting article on how enterprises are making Social Networking as a platform to get  companies closer to their customers.

I really love the extension of the idea to business because social networking was seen more as a "peripheral community" among industry lea...