Joseph Jaffe is one person who does a great job of building collaborative projects. After his successful book Life after the 30 Sec Spot, he has started to write a new book - Join the conversation and has invited people to contribute. I have tried to contribute my thoughts in Chapter 10 - Why ...
Styling itself the 'World's Biggest Creative Department', OpenAd is a relatively minor Slovenian-owned internet business with just thirty-nine staff worldwide. Yet some see it as the shape of things to come - maybe, even, the writing on the wall for traditional ad agencies.
However, OpenAd MD Katari...
Procter & Gamble is making its first foray into consumer-generated content with two new Web sites.
The company's P&G Productions unit said Monday that it has launched Capessa.yahoo.com. an "online community" where women can share information, practical advice and inspirational stor...
Faith Popcorn a leading future-focused consultancy has some interesting predictions for 2007 on how they see consumers and brands evolve in the next few years. They are talking of a new identity called The New Networked Self. Take a look:
Technology has enabled us to experiment with diff...
Walmart has come-up with an innovative worker shift system. Shifts will be based on customer flows and employees will know it 3 weeks before!
I think this is an interesting evolution where shoppers, customer service and optimization of costs are at the central focus of this decision. As we mov...
Seattle times has a great article on how some libraries have adapted to changing consumer lifestyles and technology innovations that have been happening around them. The web has literally changed the way information has become available and shared by consumers. Some libraries have therefore mo...
Toyota has come with an interesting design concept to stop drunken driving.According to news reports:
Toyota Motor Corp. is developing a fail-safe system for cars that detects drunken drivers and automatically shuts the vehicle down if sensors pick up signs of excessive alcohol consumption.
Cars fitt...
Imagine a day when 120 million Indians( and expected to reach 400 million in 2010) can have their own personal TVs on their mobile. The day does not seem to be far off.
Modeo has launched a beta of their version of mobile TV in the US. Services like Modeo can be soon expected to be launched in India...
Alex Iskold has a great post on Read/Write web on how search needs to get a lot more customer-focussed. The key take-out for me from the post is :
Very often, I find people extremely protective about their ideas. They do not want to share it.They get obssesed with it. They are unwilling to listen, change or improve upon it further. The idea then dies a natural death because in their opinion nobody is willing to buy it.
Here's some great ...
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