Blog by S.Swaminathan

I just saw an interesting promotion on Coke Rewards. There's a nice touch to this promo. If you go back to my post on Faith Popcorn's 2007 trends, it's quite close to the trend  and insight -"The globally conscious consumer regards altruistic activities as a necessary part of self- improve...

Mark Kingdon writes:

Traditional marketing taught everyone to control the perception of their brand through careful adherence to brand guidelines and messaging strategies. Now, every consumer has a megaphone and a soapbox. The most relevant and connected brands will be built around the dialog they ha...

Emergic writes:

In the world of digital communications, "reach" is just step one, not an end goal. Simply reaching a consumer isn't enough. And if you focus solely on engagement, you won't reach enough viewers to make an impact. That's why it makes a lot of sense to measure "engaging r...

Someone asked me the other the day, if I have been talking and spreading the philosophy of the ideal work culture that our office should practice, the need for extreme customer-centricity amongst employees, a passion for the work one does etc. for so many years now, why is that there are only a few ...

The world's largest credit card network is ready to replace plastic with silicon.

Visa hopes to turn hundreds of millions of cellphones into electronic wallets that are simply swiped in front of a merchant's scanner to complete a transaction. This form of "contactless" payment won't require...

Business Week reports:

It's a first, however, for General Electric's health-care unit, which sells $15 billion a year worth of clunky X-ray machines, CAT-scan machines, and ultrasound testing equipment. The health-care division has long been a technology innovator. But it has historically tried to di...

Google is planning to start advertising on billboards that will be connected to the internet! According to Engadget “The system apparently works by only advertising products that are available and in stock within stores in the local area. Stores will be able to buy advertising on these local electro...

It's a common knowledge that skin & beauty care is an extremely personal need for a consumer but brands have often sold their products enmasse. Pretty much the way cars were sold way back in the 1920s. Take for example lipstick, mascara, dry cream brands etc. They solve 'one beauty need' the sam...

Wired reports on a new banking innovation that is taking place in India. Thumb-Print ATMs are being installed to take the power of 'anytime, anywhere' banking to rural India:

Banks and ATM machines are an unfamiliar sight in the rural countryside here, but the government hopes to change that with new...

What's Network TV as we know it?

Network TV may be a channel or a station that produces TV content and distributes the same to millions of households. They could be  doing it either thro' cable or satellite or terrestrial but it is a   ' single producer and distributor' model.

The new N...