Blog by S.Swaminathan

HBS Working Knowledge has an interesting article on this topic. I too have often wondered why some organizations are never able to scale-up. And why excellence is a board room discussion and not a widespread culture in organizations. The truth is managers can afford to ignore it or act as if it is n...

AdAge has an interesting report on how consumers are turning marketers' assets into media opportunities. It made me pause for a moment and think how will this affect the future of brand communications and relationship marketing that such companies currently practice.

I feel that brands  and mar...

2006 is coming to an end and  it is time to see what will 2007 hold for new communication models that are expected emerge in the next 12 months. New communications Review has some interesting predictions:

From Katie Paine:

Blog "impression" numbers will finally be available.

Blog monitor...

India is a land mobile phones - 116 million subscribers to be precise at the last count. Community building integrating the mobile and the net is a sweet spot for markets like India. Yahoo has launched Mixd. Take a look at what Yahoo has to say:

Mixd is about going out. Coordinate last-minute meetups...

American Marketing Association conference Mplanet 2006 had a session by Peter Kim of Forrester Research on Reinventing the marketing organization and he has some great points which I think is the way to go for CMOs:

Peter’s key points were that customers should be the reaso...

Chat has become part of everybody's life on the web. It's the most often used form of communication today. It helps build communities, keep in touch with your friends etc. But, what kind of innovations in chat can change our life further? Techcrunch has a nice article on the same. Take a look:

Real t...

Here's a post from Jim Berkowitz which talks about how champion companies leverage people as a competitive advantage:

When Capital Magazine editors asked Dr. Ellen Weber for a feature article for their November issue,  she decided to explore how companies today compete for those hard to land pla...

In the cycle of hectic & maddening activities each day, we tend to lose the meaning behind why we do them! I have often seen when employees are not involved, disinterested and 'mechanical' in their attitude(when they talk  and treat their customers), it shows. That's the time to introspect ...

Fairmont Hotels has gotten in on the fitness game by announcing their Fairmont Fit program which will deliver adidas workout apparel and exercise equipment to your hotel room door.

Guests can order adidas shorts, t-shirts and athletic shoes as well as yoga mats and other fitness equipment, all delive...

The Web, they say, is leaving the era of search and entering one of discovery. What's the difference? Search is what you do when you're looking for something. Discovery is when something wonderful that you didn't know existed, or didn't know how to ask for, finds you. When it comes to search, there'...