Blog by S.Swaminathan

Here's a lovely post by Roger Dooley :

While the term “infovore” has been kicking around for a while as a cute name for a consumer of information, the University of Southern California’s Irving Biederman is using the term to describe humans exhibiting a more specific kind of behavior: an innate desir...

According to Business Week, customer experience is one of  today's great frontiers of innovation.

Here's why:

1. Raving Fans-  Superior customer experiences are still so novel that once we encounter one we tend to talk about it to others.
2. Loyalty -  A stable revenue base of existing custome...

In a brilliant post by Alian Thys on Ten truths of branded storytelling, he talks about the importance of brands to have a credible story around them to drive customer conversations.

• Truth # 1: Seek the Story to Rule them All
  Great brand stories stem from the reason a brand exists.  Apple wanted ...

Big banks have been on a branch building binge in the last few years, trying to grab and hold onto customers. But this recent push may be nearing its final frontier.

Banks view their branches as gold mines, not costs. Their checking accounts can generate a steady stream of fee income. Their tellers ...

Hoping to tap into the growth of wireless networks across college campuses, other public spaces and within homes, Sony is introducing a new pocket-sized gadget for instant messaging and other internet-based communications.

The mylo — which stands for "my life online," — will be marketed tow...

Jeffery Philips has a brilliant post on this:

When you consider it, one person driving a car alone on a highway is a relatively complex undertaking by itself.  Adding other people driving other cars adds tremendous complexity, yet we seem to get by fairly well, with the vast majority of people ...

Here is a very interesting quote from Bradley Horowitz, Yahoo's Product Strategy, Vice President.

”... We like people who are passionate about their product. If you have people with a pure financial motive, in my experience, the product suffers. Certainly, someone could figure out a way to scratch a...

The so-called Web 2.0 phenomenon, reflected in the popularity of social networking sites like MySpace.com and video-sharing services like YouTube.com, has created a new breed of amateur creators of advertising.

Few ad campaigns are considered complete anymore without a prominent Internet presence, pr...

Yesterday, I had written a post on how technology disrupts consumers' use of an existing product or service. And how it often leads to changes in the product mix of companies.

I wanted to discuss on how telecom companies' mix of their revenues would change with VOIP becaming a reality in the near fu...

In the early 2000 internet boom, I saw predictions like the coming era of paperless offices, death of post as emails and e-greetings were growing etc. which spelt doom for some traditional offline services.

What's interesting to note  is new technologies bring new and different uses for existing...