Blog by S.Swaminathan

So, what will the future look like(for banks)?

How will banks continue to grow revenues and remain profitable? What will it take to create and maintain advantage in this highly competitive industry? The future will require superior efficiency and operational excellence from all banks, while industry ...

There are some interesting trends on how the landscape of business is changing. This is going to have some profund impact on

• How customers are going to be managed or served.   
• How a customer's business is going to get done in corporations.
• And also, how employees as consumers are going to ...

Burger King is letting its customers get their information their way—and more and more, that way appears to be via a mobile phone.

Burger King has become one of the first fast-food chains to establish a mobile website. The site, BK.com, offers mobile access to nutritional information and has a store ...

Springwise has this excellent post on how you can take customer involvement to a new level:

Aiming to empower independent artists, SellaBand has created a platform that enables fans to sponsor bands, and get a piece the action in return. How it works: fans, dubbed Believers, find an artist they like ...

When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.

The tactic paid off, as word spread online about the N-series phone...

Susan Abbot writes:

"Branding is ... a process of attaching an idea to a product. Decades ago that idea might have been strictly utilitarian: trustworthy, effective, a bargain. Over time, the ideas attached to products have become more elaborate, ambitious and even emotional. This is why, for ex...

WARCreports that there's no limit, it seems, to the wheezes dreamed-up by the dudes on Google'sMountain View campus when it comes to squeezing an extra buck from the internet.

In partnership with Valpak Direct Marketing Systems - a major US distributor of discount coupons both on paper and online - ...

Jeffery Philips writes I think many of us in business never come in contact with an actual buying customer, which is really a shame.  Too often we speak of our customers, or in my line of work our "users", and we are somewhat removed from any contact with those individuals or teams....

Here's a great idea on how to get customers young and nurture them.

Dutch Postbank (part of the ING Group) recently started a campaign aimed at budding entrepreneurs.

Children who open an Easy Blue account receive a briefcase containing materials for printing their own t-shirts (aka bizznizz attire),...

Social networking portals, now, seem to be gaining traction on par with the big portals like Yahoo and Google. Consumers with similar interests seem to congregate, spend time, engage and share their experiences across these portals.

Here's some interesting analysis on the same:

The key questions to m...