Blog by S.Swaminathan

With over a 38.5 million internet users in India, banks are aggressively looking to convert their customers to online  banking. IAMAI has this report on the usage and trends of online banking in India. 

Download the report here. Download IAMAI_Report_on_Online_Banking_2006.pdf

USA Today reports:

NY Times reports:

Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters.

Companies of all stripes are using blogs to help shape p...

John Federman  writes:

Click-to-call buttons are popping up everywhere-- on corporate websites, emails, interactive ads and search engine directory ads. Even media buzz has recently focused around click-to-call, with internet search giants Google and Yahoo! testing ways to enable immediate web-t...

Is this the sign of things to come?

Look at what Current TV is offering:

What is VCAM ?-It’s a viewer-created commercial for sponsors that run on Current TV. 

V-CAM can be any length up to 3 minutes. (3 seconds, 17 seconds, 73 seconds….whatever!). For every V-CAM that goes to air, you’ll get $1,...

Looking for new ways to reach consumers, retailers like eBags, ICE.com, TowerRecords.com and others are using R.S.S., or "really simple syndication," to feed product alerts to Internet users who have set up personalized Web pages on Yahoo, Google and other sites.

I don't know how many e-mai...

J. Walker Smith writes

These days, the best way to get people's attention is not to engage consumers with a brand, but to host or facilitate a context for people to engage with one another. People don't want to see ads; they want to see their friends. And while they're doing so, they'll do business a...

Max Lenderman writes

Fully embracing the notion and value of consumer generated content, MasterCard, during the Oscars, will air two commercial which say basically nothing. The ads, Sailboat and Typewriter, will follow the customary format of listing prices for various items and closing with the fin...

Kathy Sierra has this excellent post about how to be an expert.  The chart says it all. They say a picture is worth more than a thousand words! So true!

1. Behavior: Effective analytics will show how customers are behaving currently and predict how they might behave in reaction to marketing activity.

2. Product innovation: Customers are constantly providing clues as to how they would like to see products evolve. Analytics initiatives should help unc...