Blog by S.Swaminathan

Seth Godin has a fantastic post where he mentions the fact that how precise language can change an organization. Here's his take:

Sometimes, precise language can change an organization.

How many times has a broker, or a clerk or a salesperson or some other intermediary (who was just a moment ago being...

post-tribune reports:

Forget the wallet or purse when shopping...

Finger scanners from Pay By Touch are being set up at Jewel-Osco locations. While this high-tech approach to paying for groceries is new to many local residents, Pay By Touch has already installed this system in more than 140 stores, in...

Elite Vintners', is a wine brand which customizes different wine  blends according to your choice.

Brands that understand and leverage the power of new technologies are the ones that are going to be the winners tomorrow. It's mass-customization at its best!

I really loved the experience they hav...

Bob Liodice has a great post on this topic:

• Brand building from the CEO’s perspective is about business building – generating higher revenues and profits, which in turn will lead to greater shareholder value. At General Electric, marketers and marketing were charged with a most unusual and dynamic ob...

Alan Chapell writes:

As most of us know, the whole internet economy is driven by consumer information. So what would happen if companies were legally required to delete the information they collected from and about consumers after a short period of time?

In early February, Representative Edward J Mark...

BBC writes:

Om Malik writes on the Next Net 25:

Business 2.0’s Next Net 25 list is up. (I have been away and currently posting this from LAX, otherwise would have linked sooner.) The Next Net will encompass all digital devices and the Next Net is deeply collaborative.

Driven by ubiquitous broadband, cheap hardwa...

USA Today reports:

Imagine a camera store that instead of just selling cameras, accessories, film processing and prints also staged birthday parties and let camera-phone owners view and print their phone shots in the store.

"Retailers have to redefine what a camera store is," says analyst R...

Centre Magazine reports:

The Home Depot announced it is giving consumers an exercise in choice when it comes to what they watch on TV. The Home Depot is asking consumers to vote online to decide which one of three new commercials will promote its new tractor offerings.

"More and more consumers a...

MediaPost writes:

"In a world where word of mouth is on steroids, you need to focus just as much on the negative," said panelist Pete Blackshaw, chief marketing officer for Nielsen BuzzMetrics. "Companies need to become faster at reacting to negative buzz."

Jim Nail, chief strategi...