Blog by S.Swaminathan

Malcolm Wicks writes:

In many organizations, getting to the point where everyone agrees that CRM is really a strategy and not a technology is relatively straightforward. However, having arrived at this agreement, the first action that many organizations took was to buy some technology to help them im...

Early today morning, I received this mail from Barak Berkowitz, Chairman and CEO, Six Apart, Ltd, which left me completely thrilled. One as a practicing customer management professional, I saw a huge empathy in the mail and on the other hand, it is a lesson for marketers to learn  and convert a...

Jackie Huba  has this interesting post on the critical differences between customer and corporate evangelism.

Corporate Evangelism is very different from traditional sales teams companies are used to building or having.

Customer Evangelism

Customer evangelism is the payoff for organizations that ...

With its new Amazon Pages service, Amazon.com Inc. plans to let customers buy portions of a book -- even just one page -- for online viewing. A second program, Amazon Upgrade, will offer full online access when a traditional text is purchased.

For Amazon Pages, Bezos said, the cost for most books wou...

In an earlier post, I had mentioned about Chris Lawer and his views on dimensions of co-creation. Here's one more great example of participation marketing by Levi's.

They have created a new benchmark with Antidote.

Levi's® Antidote is a living, growing snapshot of what people are thinking and doing a...

Chris Lawer writes:

Building on Prahalad and Ramaswamy's view of co-creation, here are some academically oriented dimensions and definitions I have been working on.

What is interesting about this post, is the way Chris goes about explaining a method to tangibilize the dimensions of co-creation for com...

Dustin Staiger writes that it is easy to have an opinion and take  our discussions a few steps back. The art of taking it a few steps forward has to be learnt, if you want to build an 'ideas environment' in your company. He has captured the essence of this difference very well here:

thro' brand ...

Peter F. Drucker, one of the world's foremost management gurus, passed away on Nov 11th 2005 in Claremont, California. He was 95.

I started learning( and am still a student) about management  concepts  and theories at my b-school several years ago, by reading  Peter Drucker and his phi...

Can this strategy work? A free PC that is to be given away by a Hong Kong based technology company Asiatotal.net in developing countries like Brazil, Mexico, India, Argentina etc. I wonder though, what is the business model and how will they scale-up to give away millions of PCs. Nevertheless, the i...

IBM sees it as the next big thing for marketing.

Eyeing blogging's potential as a way to influence potential employees and business partners, IBM began formally offering blogging tools to its workers six months ago. The tools came complete with a list of a dozen guidelines assembled, in true new-medi...