Blog by S.Swaminathan

John Hagel and John Seely Brown's book "The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization" provides fresh insights into how one should get ready to rejig a company to serve more demanding customers.

They write: "When customers de...

COME December Indian consumers will get the latest in broadband technology, IPTV (Internet protocol Television) which enables you to watch content of your choice using your telephone line.

A consumer possessing a broadband connection and a television will be ready for the IPTV revolution. The set to...

Just could not agree more with Ben McConnell. Look at what he has to say:

A Lawrence (Massachusetts) handyman has been invited back to Home Depot, just days after the retail giant banned him for a year for absent-mindedly leaving the store with a used 41-cent pencil.

The company also apologized for th...

Louis Columbus writes:

There's a dividing line emerging in marketing today, and it doesn't have anything to do with the size of a marketing budget, the amount of CRM or channel management software  installed, the size of the company or its long-standing reputation. In fact all these things don't...

Gary Stein writes:

"...marketers should realize that personal information is currency, and that it shouldn't be taken without giving either some form of control over how it is handed out, and the provision of value for its exchange. If Battelle's vision plays out, that "transparent system...

Rajesh Jain writes  on a report  from smartmobs where they take a look at the next step in "always on" communications, in which new technologies like RFID and smart computing promise a world of networked and interconnected devices that provide relevant content and information wha...

Peppers & Rogers write:

Failure to execute to plan has been a thorn in the side of executives for decades. For many organizations, the complexity of today's hypercompetitive, multichannel business environment has widened the gap between execution and plan. A study of 197 companies published in th...

Peter Davidson writes:

Yesterday, I posted at BeConnected about Luxury Hotels and how they are using computer networks, databases and automation to seamlessly customize their rooms to enhance the guest experience. Hotel staff notice guest preferences and update guest profiles for everything including...

Just think of any long-term relationship that you are in now. You must work at it, contribute to it and make adjustments during it to make it work over time. And you continue to do so. Why? Because you see a better future by having that relationship than be being without it.

So, how do you get peopl...

Joseph Jaffe writes:

Just read an interesting piece by R/GA's Bob Greenberg on real neutrality. Here some worthy snippets:

The fundamental problem with media neutrality as a rallying cry for the industry is that it perpetuates the false assumption that nearly all marketing problems are solved with an ...