Jim Berkowitz writes:
Forrester Research, in Cambridge, Mass., has identified the principal challenge facing companies pursuing CRM initiatives to be the sourcing of marketing, analytic and technical skills. In fact, based on a survey of companies, 45 percent of marketing executives identified a ...
What if you had lovely tool to track if your brands are having a buzz amongst customers on the web? Some of the questions that marketers might want to know:
I believe it can be a key me...
A recent initiatve by McDonalds invited French customers to vote and call the shots on which limited edition classic burger would be launched – McTimber, McSummer and McFarmer were the winners – 40,000 online votes were cast.
A similar empowerment vote was run with shoppers and tenants of the Bordeau...
Peppers & Rogers write:
Forrester Research recently published reports detailing the need for customer advocacy. It lists four components of customer advocacy: transparency, simplicity, benevolence, and trustworthiness.
...now the strategy of customer advocacy, specifically making the business mor...
The Hindu writes:
"....only about 600,000 subscribers among over 5 million Internet users have opted for broadband.
The Telecom Regulatory Authority of India (TRAI), which envisaged a liberal policy framework for broadband, has rightly called for concerted efforts by service providers to achieve...
Peppers & Rogers Group writes:
Just over 89 percent of the 348 U.S. executives interviewed say their volume of data has increased over the past five years, and 50 percent report that their data is doubling every year. Many say they're applying additional technologies to automate data, expan...
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