Customer World Blog

At the tone, leave a message.....When was the last time you logged into your voice mail box and checked the messages in it? Increasingly, more and more consumers rarely check their voice mail. Consumer don't have the time, it seems, to hear long voice mail messages, they would rather respond to peop...

The shift index is a year long research work done by the one of the greatest all time business thinkers John Hagel, who runs the Centre for Edge at Deloitte. In his conversation with Francois Gosssieaux, John talks about some significant shifts that companies need to be cognizant of  and adapt ...

As a consumer, I have often always wondered every time I had cleared by cache on the laptop, who is accountable or responsible for dropping all the cookies that sit there without my knowledge or even with my "soft" implicit permission - a few of the websites or brands were tracking my beha...

Here's an interesting cool mobile app released by layar, a company based out of Netherlands.

Basically the app figures out exactly where you are and in which direction you're looking, and then it presents additional data overlaid on top of the camera's image. Be it a bank's ATM that you may want to ...

Best Buy recently launched Idea X - a platform for customers to comment, express and share their ideas to help Best Buy get more customer-centric.

I quite love the transparency and openness of Best Buy folks to admit that this is a learning phase which will evolve, for the better, over a period of ti...

Most often enterprises struggle with siloed data. It's no surprise that integration of data across enterprise is a nightmare. PWC technology report provides some interesting perspective on how semantic web can make it real and ensure it can be done easier than ever before.

Here are some interesting f...

Here's a great presentation by Alain Thys on how the world of marketing is changing and there is a very little time left to change or adapt or  just get extinct.

It's always interesting to see how marketers struggle to gain the attention of customers. Even after spending big bucks on marketing/promotions, some products catch the attention and some don't . This led me to think what makes customers lap-up certain product concepts even if they don't buy it the ...

Imagine a time when you were busy taking the help of somebody to do mind reading, handwriting analysis etc. which would tell you more about the kind of person you are or the person who you are going to meet, - to know what your or their strengths and weaknesses! Or doing a detailed profiling researc...

According 1-to-1 media, the mobile industry has a lot of learning to do from email marketing industry - esp. how not use it! Take a look:

Taking into account email's bad customer experiences with spam and email address sales, the mobile marketing industry developed its channel strategy around the con...