Customer World Blog

CMO council has come-up with an interesting report that many marketers have faced as consumers themselves - irrelevant communication!  Many of these marketers talk about it but do nothing about it for their own brands or products. Here are some startling facts to think about:

• While 64 percent of...

I came across an interesting service platform Meme Machine which has interesting customer-focused applications using data.

Calling itself reactive advertising Meme Machine defines this platform as:

"Reactive advertising is a technology for dynamic customization how display ads look and behave in ...

The world of database marketing has changed since the time we knew it . There were only a few options as one knew it - lists - internal/ external, direct mail and telemarketing a decade or two ago. Today, for companies, customers come from different channels - social media, mobile, website leads thr...

There has been a lot of talk and buzz around crowdsourcing. Social media too is shifting the control from marketers to a "network of customers" who influence product/brand preferences and purchase decisions. Many marketers have been using this power effectively. Here's an example of how cu...

Michelin has come-up with lovely idea to connect with their customers - famouslyanonymous.com. This is a great case for open-source marketing! This is perhaps how marketing will be done in the future for many brands.

The Michelin guide was first published in France in 1900 as a free directory that o...

I have been writing about this shift for sometime now and the need for marketers to take note of this change to take action. Marketers need to evolve to what I call as "inclusive marketing" methods by involving, empowering customers & building an open channel for a conversation with th...

I have often found a lot of interesting case studies and  lots of content around using a variety of internal sales & transactional data in retail stores to manage category, assortments, inventory planning and customer cross-sell and up-sell opportunities. What these data always many a time ...

VSS, a leading PE firm that invests in media, communication & information industries released the next 5 year forecast of the communications industry. It has interesting trends on where consumers are expected to spend more time and therefore engage with marketers' brands. This has a direct impac...

I often wonder as we have access to more or more information, why is it that it is getting more and more difficult to take decisions ? Jeffery Phillips had a very interesting perspective on the same.Jeffery writes:

"I spotted a statement on a whiteboard that's stuck with me for a few days. ...

Bokode is expected to be the tagging technology of the future.

Barcodes may have been extremely useful to us over years but what it provides is just information to the person who uses the scanner. But in the new era of technology enviroment that we live in, customers  expect tons of information...