The way customers pay and transact is undergoing a huge change. Today, most financial institutions have a trail of the payments, spends or usage in their transactional systems thro' many traditional payment methods. But, as these trends below show, there is a huge new revolution underway. If you are...
Suresh Vittal of Forrester released a report on successful implementation of Enterprise Marketing Platform couple of months ago. It had some interesting learnings for any enterprise planning to get this going in their organization. Here are some highlights:
Paul Dervan had a chat with Drayton Bird, one of the legends of the Direct Marketing industry. His answers are incisive and pretty telling. Take a look:
Me: What is the single biggest change you noticed in direct marketing industry in the past 15-20 years?
Drayton: More people are doing it, less well.
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Independent has a nice article about Clive Dunbumby, a pioneer in data-led marketing. His involvement in the success of Tesco's loyalty program is legendary.Here's a chance to learn from his experience on how to use data:
If knowledge is power then Dunhumby founder Clive Humby is a very powerful man ...
C.K. Prahalad and Hrishi Bhattacharyya write about a new world order that is transforming corporations:
Growth prospects for multinational corporations (MNCs) are expanding enormously. In Asia, Latin America, Africa, and Eastern Europe, there are more than 4 billion new potential customers whose risi...
I was reading an article in DM Review, on the emerging applications of business intelligence tools and the transformation expected in the future as 'information inventory' in enterprises gather pace over the next decade. While there are interesting trends on how BI applications will grow( which I ha...
I recently read a very thought provoking article by Alec - " Hankering for a world without identity or federation". Also, a lovely follow-up article on the same topic by Andriana. Also, there's a nice comment by Christopher Carfi on the same topic.
These articles raised serious questions in...
As many channels start to converge, the chatter among customers about products, benefits, uses, problems, referrals is increasingly gaining a lot of attention. It's so easy today to get on to the web and know what customers think about your products. The ability to fuse this data along with yo...
Here's an overview of the new book that's just got released - Inside Steve's brain ( Nishad sent this to me a few hours ago). Personally, it tells me a lot about the way the man is thinking, pushing( the people around him), acting-on( his instincts) and executing( without being worried about what th...
A recent study from the Sales Lead Management Association (SLMA) shows that many companies are ignoring their sales lead management.
Their 2nd annual Sales Lead Management Study, conducted with 144 businesses in Southern California, revealed the following results:
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