Blog tagged as digital marketing

Data confidentiality and privacy is a primary right which Indian consumer needs to demand, as the economy becomes more and more digitally driven.

Data privacy and protection is a fundamental foundation for an emerging data-driven economy like India. Permission marketing will be the next battleground ...

07.08.18 07:58 AM - Comment(s)

I was reading Bill Lee's  HBR blog article on Marketing is dead. Quite an evocative headline, I must say. We have either heard or seen such headlines for example - CRM is dead, Long live CRM!

So, I wanted to get away from the hyperbole to the real message or take-out there from his article....

12.08.12 05:26 PM - Comment(s)

 

As QR codes are beginning to revolutionize the convergence between the web and mobile, building new ways for brands to interact with customers, adding the power of interactivity, data & information for advertising campaigns, I have always found that it is not easy for not so tech-savvy cus...

19.02.12 10:39 PM - Comment(s)

This week there was an interesting debate around P&G CEO - Bob McDonald's comment. He had mentioned that:

“In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be mu...

12.02.12 03:10 PM - Comment(s)

The world economic forum and many futurists believe personal data is the new asset class that will emerge as a competitive advantage for many marketers. It is important that marketers start using this data  intelligently, judiciously and in a manner that benefits and engages the customer. Else,...

29.01.12 10:26 PM - Comment(s)

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