Blog categorized as Advertising

I have always believed that when you automate marketing campaigns, marketers and service providers need to understand that there is a lot of soul that needs to be added to it. E-mail marketing has been growing at a rapid pace but it seems to face this problem. I am subjected to a lot of email market...

Lester Wunderman spoke at the Forrester Marketing Forum. This is what he had to say:

The opening lines of my talk were: "David Ogilvy was famous for creating his agency's slogan: "we sell or else." I went on to say that, in this customer-centric era, we here at Wunderman have moved fur...

I prefer to call advertising opportunities on Joost as customer interaction platforms, as it helps me constantly remind myself of the amount of reinventing we need to do to move away from traditional advertising formats.Ilya Vedrashko has a great post on the kind of opportunities Joost is throwing-u...

Microsoftthinks the advertising business model for traditional media — venues where advertisers still channel most of their spending — will fall apart faster in the coming five years.

"We're saying newspapers will go online, and there will be massive innovation that comes out of that," Gate...

Wired has a great article on this topic:

"Authenticity is the benchmark against which all brands are now judged," notes John Grant...

Overloaded by sales pitches, consumers are gravitating toward brands that they sense are true and genuine.

What does it take to be authentic?

Authenticity const...

Ever wondered what goes behind people who come-up with great ideas? And do you want to know how their minds work?

It's the subliminal impressions that you pick-up everyday that makes a difference to your thinking. You may never realize what caught your attention but it's there right at the back of yo...

NY Times reports Joost, the Internet television service being developed by the founders of Skype, has lined up several blue-chip advertisers, including United Airlines, Microsoft, Sony Electronics and Unilever, as it prepares for its introduction. While some advertising on Joost will resemble tradit...

I had recently posted about the impact of UGC(user generated content) in travel and the rising power of user-driven marketing. It seems this is an interesting trend that is gaining ground. Myspace, the social networking site, conducted a study called neverendingfriending and there are some interesti...

Wired has released the annual list of most innovative companies in the world.  Apart from the Googles, Apples and the like, to me the list has some interesting trends of how customer-focussed innovation is going to be key for survival and growth of companies around the world.

Here are key innov...

Maria Mandel' s Breakthrough Summit keynote address provides directions for how marketers need to build interaction with consumers:

Become a better storyteller
Consumers are more likely to pay attention to campaigns based on solid and entertaining storylines. As an example, Mandel referenced the Jerry...