Blog categorized as Advertising

I read this interesting piece of article in Wired about a company called MusicToday and their business model. It conjured-up a lot of thoughts in my head on how marketing and marketing service providers have to reinvent themselves for this new era.

In the article, John Legend, the musician quotes ...

According to a research study released by Compete, when making travel decisions, consumers listen to one another. In total, consumer generated content (CGC) already influences $10 billion a year in online travel bookings.  Consumers are increasingly embracing their peers’ voices online: 20% rel...

I spoke at Mobile Monday in Mumbai yesterday and shared my thoughts on how brands could leverage the power of mobile marketing. With over 2 billion mobile phones worldwide and 200 million mobile subscribers in India( and growing!), mobile as a marketing medium is reaching a tipping point. Marketers,...

Peppers & Rogers along with Carlson Marketing have come-up with an interesting report on the key drivers of loyalty in financial services. Some of the key drivers are:

1. Switching costs: The customers' perception of the effort to change from one financial services institution to another is 'swit...

I have in the recent past seen a host of advertisers and mobile shortcode operators treat this medium the same way as many other mediums. Most of them are "text and response" campaigns. But, I certainly believe mobile offers greater opportunities and what is needed is a bit of imagination ...

NetPlus Marketing's co-founder Denise Zimmermananticipates that direct and brand marketing will begin to merge, with direct marketers focusing on integration and relevancy.  She writes:

Direct marketers and brand marketers are starting to explore and execute their unique strengths and perspectiv...

NY Times reports:

HOW does a carmaker unlock the door to reaching distracted, elusive customers in an increasingly competitive category? Nissan North America is hoping the answer may lie with, um, keys.

For the promotion, 20,000 key rings will be deliberately “lost” in bars, concert halls, sports aren...

Just read a nice piece of research on what drives deep engagement, involvement when brands want to build communities. Looks like if you can't drive involvement, passion, alignment of minds and a channel for dialogue and sharing, communities won't take-off. I also felt as I read this research, as com...

At OMMA Hollywood, there were some interesting points made on the challenges facing agencies and how they need to rethink their solutions & models for consumers. Take a look:

Tim Hanlon, senior vice president-Ventures Group, at Publicis Groupe's Denuo said "Agencies should be de-siloing to m...

John Grant has a post on how he just can't understand the Joost Model. I completely agree with him on his views. He writes:

"...the true potenetial of IPTV is best understood by looking at the magazines market; small but intensely interested niches, much bolder, more focused content as a result....