Blog categorized as Advertising

NY Times has an interesting article on how recipe searches on the internet are gaining huge interest among women:

Roughly 50 million people, or one-third of active Internet users in the United States, visited food sites in May, Mr. Cassar said, with sites like foodnetwork.com and kraft.com attracting...

Kate Lips is a social media strategist. Here's her take on what's the next big thing on the mobile?

"Well the network operators and handset manufactures losing a little control of course.The previous model was that you had to create an app which would work on a handful of phones, then work reall...

"The agency of the future will be half a software company and half an entertainment company because that's the new landscape." according to Ajaz Ahmed, chairman and co-founder of independent digital marketing agency AKQA.

Noah Elkin writes in a article -'real-world data ...might affect my purchase decision.'

That's is so true. When you see a salesman, you feel he has an agenda to sell his products. So, we get a lot more cautious. We raise our defences. When you see an ad, you know they will have to say nice things ab...

Loved this quote:

"Our brain is like a microscope. The more knowledge we gain in an area, the more sharper our brain and the more details we are able to observe and appreciate".

I always thought that if you are a keen observer, it improves your knowledge.  But, if you decide you  w...

American Express has launched a unique online initiative called The Members Project that enables its cardmembers to come together as a community by submitting and sharing their project ideas for making a positive impact in the world. Cardmembers can rate and discuss the project ideas on message boar...

Financial services products are sometimes too intimidating for consumers or too transaction focussed. How can you make an age old financial product like credit card interesting. Why not skins for credit cards that you have in your wallet? I read about this idea and thought it was quite interesting. ...

Keith Pardy, Sr.Vice President, Strategic Marketing, Nokia says  in an interview to McKinsey’s Trond Riiber Kundsen says:

• "Our experience is that consumers hate confusion, and maintaining relationships is much more important than flashy, big-burst marketing."
• "It’s not about pushi...

Outlaw Consulting has released a report on the 'most trusted brands' amongst young consumers. Called the 2007 Trusted Brands Index, it reveals which are brands that earned the trust and loyalty amongst young trendsetters across US.

It has some interesting take for brands across the world who are loo...

Here's a nice video that shows how the relationship is breaking!

It's time they understand each other, start a dialogue, have frequent conversations, reach out to each other and make up for the lost time!