Blog categorized as Advertising

Pushpa writes:

Organizations that use loyalty programs to urge customers to spend more on their products and services would do well to start off by offering an initial inducement. If you plan to reward the purchase of five items, present the program in such a way that rewards are earned when six item...

Here's a nice little piece of post that I found which many a times my marketing friends on the client side keep asking me - "What % of my monies should I put into marketing?" Looks like we have some answers here:

Companies with $100 million in revenue or more allocate an average of 13.8% of...

Robert Young has a great post on the impact of social media on new advertising models. He writes :

.. As such, successful commercial exploitation of this new medium requires the development of new business/advertising models.³ This has been true for every other new medium that has been adopted at lar...

Vanessa has a brilliant post on the challenge for a marketer. Take a look:

...we, as inventors and marketers, are not alone - most new ideas and products are met with skepticism, met with a resistance to accept and adopt. People are reluctant to change their lifestyle, their patterns, their routines....

Brad Burnham writes :

I had a cup of coffee yesterday with Craig Newmark.Toward the end of the conversation, I told him that one of the most important things I learned by studying Craigslist was the importance of customer service.

Customer service is the new marketing because you can realize the radic...

Seth Godin writes:

The first is fear.

The fear that you'll have to implement whatever you dream up.
The fear that you will fail.
The fear that you will do something stupid and be ridiculed by your peers for decades.
The fear that you'll get fired.
The fear that there will be an unanticipated backlash ass...

Here are some facts about the status of India's internet penetration:

The number of users in small towns has increased over the past few years. Of all the cities mentioned, Pune has the highest cybercafe usage, which is not surprising: the report states that the youth use the Internet more than anyon...

Like a brutal child irretrievably mashing together differently-colored chunks of playdough, TiVo's forthcoming amalgamation of online and offline media is the boost they needed to get me interested in paying for a DVR subscription. Facing up to competition from cable and dish providers at one end an...

Customer advocacy may be the greatest single indicator of institutional health, and what bank consumers hear from their customers may be more important than the ads they read, see or hear. Those are two of the findings of RKM Bank Advocate, a new research report authored by RKM Research and Communic...

Rob Fields writes:

Fast Company highlights the work of an agency called Campfire, which has been responsible for some of the most highly touted viral campaigns of the past few years: Audi’s “The Art of the Heist” for its A3 sedan; ESPN NFL Football 2K4; and The Blair Witch Project.

.....one of the key...