Blog categorized as Advertising

John Grant has a great post on this topic. Anybody who is in the business of building brands or in marketing communications must read it. They must read, adopt, practice and evangelize it.

Here's an excerpt from the post:

So what is ENGAGEMENT?

It is obviously related to a new set of tactics and media...

Thoughts of China and rapidly advancing communications technologies are what keep Martin Sorrell awake at night, the WPP Group chief executive told yesterday's Media Convergence Forum at Manhattan's Le Parker Meridien hotel.

'No longer an advertising company'
As part of a detailed view of where WWP i...

A recent survey by the Consumer Internet Barometer found a dramatic increase in the popularity of Internet TV viewing. One out of every ten online consumers now chooses to catch news or TV highlights while surfing the web. Given the convenience of Internet broadcasts, it’s no surprise. Consumers can...

Clive Humby's talk at ANA Senior marketer’s summit, Kellogg School. It's a great read.

Data is just like crude. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be...

Things can't crazy any further! Take a look at this new service:

eMiles is a new service that will start January, 2007 in which you will be paid frequent flier miles to sit and watch advertisements. Looks like everyone’s willing to give you something for watching ads or writing blog posts these days!

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According to an In-Stat study, mobile users are more interested in getting directions and location-based information on their mobile phones than they are receiving mobile TV. A survey of 1,000 mobile early adopters and businessmen, only 15 percent expressed a strong interest in mobile video, while l...

Now, Contextual Advertising for Videos is available. Walnuts are text advertisements that appear within internet videos. They make sure that your Walnuts are relevant to the video that they appear in. Immense is a network of online video publishers that use Walnuts in their videos. Walnuts catch vis...

Here's an interesting post that I picked-up from the Forrester's Consumer Forum 2006 blog:

Experience-based Differentiation

The premise of experience-based differentiation (EBD), as Bruce explained it, is that "Most large companies cannot emulate Disney and Starbucks. What's more achievable?"...

Marketing is increasingly evolving to become a series of conversations with customers. It's got to be genuine,  cut-out jargons and present true facts, if it has to remain relevant in this new age of 'collaborative information  access & sharing' amongst customers.

Here's an example from...

Russel Davis has a great post on how sees the future of planning:

• New planning cultures are starting to emerge, both growing out of distinct cultures (North American planning is not like British planning) and out of different thought-styles.
• The only difference is that planners are willingly abandonin...