Blog categorized as Advertising

Robert Passikoff  has predicted seven brand and marketing trends in 2007:

1) An ongoing emphasis on “engagement.”

2) More reliance on consumer-generated content.

3) More, more branded entertainment.

4) Media planning will become more “touch point” focused.

5) Using technology and engagement to bett...

Consumers get bored and cynical when brands try to "sell" to them very overtly. When brands talk too much about themselves and how 'life-changing' their benefits, consumers don't really believe in the claims. They develop a wait and watch attitude. Hence, brands and marketers need to think...

AdAge has an interesting report on how consumers are turning marketers' assets into media opportunities. It made me pause for a moment and think how will this affect the future of brand communications and relationship marketing that such companies currently practice.

I feel that brands  and mar...

2006 is coming to an end and  it is time to see what will 2007 hold for new communication models that are expected emerge in the next 12 months. New communications Review has some interesting predictions:

From Katie Paine:

Blog "impression" numbers will finally be available.

Blog monitor...

American Marketing Association conference Mplanet 2006 had a session by Peter Kim of Forrester Research on Reinventing the marketing organization and he has some great points which I think is the way to go for CMOs:

Peter’s key points were that customers should be the reaso...

Fairmont Hotels has gotten in on the fitness game by announcing their Fairmont Fit program which will deliver adidas workout apparel and exercise equipment to your hotel room door.

Guests can order adidas shorts, t-shirts and athletic shoes as well as yoga mats and other fitness equipment, all delive...

The Web, they say, is leaving the era of search and entering one of discovery. What's the difference? Search is what you do when you're looking for something. Discovery is when something wonderful that you didn't know existed, or didn't know how to ask for, finds you. When it comes to search, there'...

Fast-food giant McDonald's is rolling out mini-gyms in its U.S. restaurants to encourage children to sweat off their meals, or at least part of them.

The latest, and fourth of 20 planned, opened in Santa Ana, Calif., Monday, and features stationary bikes, monkey bars, climbing ropes and a mini baske...

There has been a lot of debate whether customer-centric marketing will gain ground across the world. With technology lifecycle across different countries being at different maturity levels, there is a lot speculation whether this form of marketing will gain ground across the world in a similar manne...

John Maeda has some excellent advice on how to keep things simple.  I feel there is a lot to learn for marketers from these laws. Because brands  need to develop a distinct identity, their marketing communication has to be simple & focussed yet  must only say what matters. Take a ...