Blog categorized as Advertising

Washington Post has this interesting article where Steven Pearlstein writes about the 'unadvertising' culture that's spreading in the ad business!

Back in the era of mass products, mass markets and mass media, it didn't matter whether advertising was clever (Alka-Seltzer) or annoying (Charmin), or ju...

Increasingly, it's a cold truth that when marketers want to talk to customers, customers are not listening to them. But, when customers want to talk to them, the marketers are not there to participate in the dialogue. How can marketers take advantage of such rare moments?

An HBR Article talks about f...

Colors radiate moods and unleash a kind of  'sensory experience' amongst customers. Brands use a splash of colors to attract customers thro' packaging, signages, product brochures, mailers, press advertising, visual merchandizing and on the web to create a 'sensory brand experience' with their ...

Mobile Common short codes (CSCs) are moving into the world of big-time marketing with increasing speed. The codes, which provide carriers with a short series of numbers that allow wireless customers to send text messages, are becoming valuable marketing tools for big consumer brands, says Mark Smith...

Always on has a great post on this debate. Here is what he has to say:

One thing that I wonder about is how will viewers click to find the site of the advertiser?  Is this important?  Isn't this a key way that advertisers determine the success of a campaign?  Will click-throughs be som...

Informa reports:

The next 12 months will mark the start of a sharp upturn in mobile advertising spend as the proliferation of cheap, high-quality multimedia handsets and the widespread availability of high-speed mobile networks reaches a critical point, according to a major strategic report released ...

Scott Karp has a beautiful post where he urges media to evolve into marketing services.

NON-ADVERTISING-BASED FORMS OF MARKETING - especially newer sectors such as branded entertainment, event marketing and experiential marketing - have emerged as the fastest growing segment of the media economy, out...

Fast Company has just completed announced the 2006 Customer First Awards.

The winners of Fast Company's 2006 Customers First Awards transform ordinary transactions into entertaining experiences -- delighting customers and showing everyone else the way. For the first time, Fastcompany.com has built ...

I had posted a few months back on Bud TV. There's more news coming our way on this now. Read on:

Anheuser-Busch is joining a lengthy list of marketers turning to branded entertainment. Others include American Honda Motor, Best Buy, Cadbury Schweppes, General Motors, Krups, Nestlé, Pepsi-Cola, Procter...

As MySpace and other social networking sites have grown, they have drawn more and more ad dollars. Last week, Facebook tapped Microsoft for ads, while MySpace recently forged a similar deal with Google. In addition, ad holding company Interpublic Group recently bought a small stake in Facebook, and ...