Blog categorized as Advertising

Marketing is in a state of crisis. New consumer behaviors, interactive channels, pressure to improve the ROI of marketing spending, and the challenges of integrating marketing programs require that companies rethink marketing’s role, redefine the marketing organization, and build new processes. Tech...

Burger King is letting its customers get their information their way—and more and more, that way appears to be via a mobile phone.

Burger King has become one of the first fast-food chains to establish a mobile website. The site, BK.com, offers mobile access to nutritional information and has a store ...

When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.

The tactic paid off, as word spread online about the N-series phone...

Susan Abbot writes:

"Branding is ... a process of attaching an idea to a product. Decades ago that idea might have been strictly utilitarian: trustworthy, effective, a bargain. Over time, the ideas attached to products have become more elaborate, ambitious and even emotional. This is why, for ex...

WARCreports that there's no limit, it seems, to the wheezes dreamed-up by the dudes on Google'sMountain View campus when it comes to squeezing an extra buck from the internet.

In partnership with Valpak Direct Marketing Systems - a major US distributor of discount coupons both on paper and online - ...

Social networking portals, now, seem to be gaining traction on par with the big portals like Yahoo and Google. Consumers with similar interests seem to congregate, spend time, engage and share their experiences across these portals.

Here's some interesting analysis on the same:

The key questions to m...

Here's a lovely post by Roger Dooley :

While the term “infovore” has been kicking around for a while as a cute name for a consumer of information, the University of Southern California’s Irving Biederman is using the term to describe humans exhibiting a more specific kind of behavior: an innate desir...

In a brilliant post by Alian Thys on Ten truths of branded storytelling, he talks about the importance of brands to have a credible story around them to drive customer conversations.

• Truth # 1: Seek the Story to Rule them All
  Great brand stories stem from the reason a brand exists.  Apple wanted ...

The so-called Web 2.0 phenomenon, reflected in the popularity of social networking sites like MySpace.com and video-sharing services like YouTube.com, has created a new breed of amateur creators of advertising.

Few ad campaigns are considered complete anymore without a prominent Internet presence, pr...