Blog categorized as Advertising

There is always too much of hype surrounding new media and it always leaves old world communication vehicles cold. I always believe it is the mindset that's the problem when it comes using these media in an "engaging" manner for customers.

Rethinking print advertising is a great post for y...

Globally, advertising holding companies  like WPP ,IPG & OMNICOM have always prided themselves as  to having a better understanding of customer insights and rules of brand building. With the advent of new technologies - internet, mobile and other new media forms, there seems to be an i...

Denise Howell writes:

Savvy advertising and public relations professionals have always known this truth: if you're not engaging your customers or clients, you're not reaching them. Today, the same savvy professionals recognize something else: the Web has inalterably shifted the traditional rules of e...

Only a challenge will get them excited. Only a project can  keep them motivated. Pose them a problem and they will get into action immediately. Also, the best of the geeks thrive by competing.

So, calling for interviews thro' recruitment ads may not be the best way to recruit. That's an old wor...

James Cherkoff writes about 10 modern marketing facts:

1. The consumer is in control.
"We need to embrace the urgent implications of consumer control."  Jim Stengel, Global Marketing Officer, Procter & Gamble

2. The consumer is sceptical and increasingly resistant to advertising.
“In ...

Enthusiasts bet that consumers — particularly affluent, tech-savvy ones who are cable and satellite companies' best customers — will take to Internet video. PricewaterhouseCoopers forecasts sales of necessary high-speed connections to rocket past today's 35 million homes to 62 million in 2009( in th...

Researchers at Northeastern University say that men are much more open to marketing-related programs and promotions in the mobile space than females. For example, men (in particular, younger men) are more likely to download new ringtones, music and games than females, according to a initial results ...

Steve Rubel  continues to ga-ga over the new Forrester report on Social Computing.

I had posted one chart that he had put-up in his blog. Now, here is one more chart that I find extremely relevant and thought-provoking for the marketing fraternity.

The rules are changing for the marketing folks...

Limaohio reports the challenges P&G faces in getting customer's attention and its approach to branding.  I thought there is a nice little quote by Kevin Burke, marketing director P&G - North America, which puts things in perspective for marketers trying to do this act.

“There is so much...

Google & Nike have come together to launch Joga.

Joga is an online community created by Google and Nike for anyone anywhere in the world who shares a love for soccer, the world's most popular sport. Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from...