Blog categorized as Advertising

General Motors has involved customers in the marketing of its Chevy Tahoe brand.

Chevy has teamed with The Apprentice and launched a consumer-generated advertising contest for the 2007 Chevy Tahoe, heavily featured in the episode. Rather than asking people to simply submit hack videos, Chevy has set ...

Managing customer experience is increasingly becoming an important aspect of long-term brand building & customer loyalty. Of course, advertising, marketing and better customer experience have to co-exist.  But, bad customer experience can send all marketing investments into the dustbin. Plu...

John Federman  writes:

Click-to-call buttons are popping up everywhere-- on corporate websites, emails, interactive ads and search engine directory ads. Even media buzz has recently focused around click-to-call, with internet search giants Google and Yahoo! testing ways to enable immediate web-t...

Is this the sign of things to come?

Look at what Current TV is offering:

What is VCAM ?-It’s a viewer-created commercial for sponsors that run on Current TV. 

V-CAM can be any length up to 3 minutes. (3 seconds, 17 seconds, 73 seconds….whatever!). For every V-CAM that goes to air, you’ll get $1,...

Looking for new ways to reach consumers, retailers like eBags, ICE.com, TowerRecords.com and others are using R.S.S., or "really simple syndication," to feed product alerts to Internet users who have set up personalized Web pages on Yahoo, Google and other sites.

I don't know how many e-mai...

J. Walker Smith writes

These days, the best way to get people's attention is not to engage consumers with a brand, but to host or facilitate a context for people to engage with one another. People don't want to see ads; they want to see their friends. And while they're doing so, they'll do business a...

Max Lenderman writes

Fully embracing the notion and value of consumer generated content, MasterCard, during the Oscars, will air two commercial which say basically nothing. The ads, Sailboat and Typewriter, will follow the customary format of listing prices for various items and closing with the fin...

Bob Liodice has a great post on this topic:

• Brand building from the CEO’s perspective is about business building – generating higher revenues and profits, which in turn will lead to greater shareholder value. At General Electric, marketers and marketing were charged with a most unusual and dynamic ob...

Alan Chapell writes:

As most of us know, the whole internet economy is driven by consumer information. So what would happen if companies were legally required to delete the information they collected from and about consumers after a short period of time?

In early February, Representative Edward J Mark...

Centre Magazine reports:

The Home Depot announced it is giving consumers an exercise in choice when it comes to what they watch on TV. The Home Depot is asking consumers to vote online to decide which one of three new commercials will promote its new tractor offerings.

"More and more consumers a...