Blog categorized as Advertising

Ad Week has this interesting article on how many brands are striving to create a different experience on the mobile. The challenges are very different from the traditional 30 sec spots, as brands need customers to "seek out" their messages rather than "pump-in" the message as the...

Warc reports internet behemoth Google, usually at the cutting edge of advertising technology, has gone retro in a test venture with a US newspaper.

California-headquartered Google is buying up leftover advertising space in the Chicago Sun-Times daily in a bid, it says, "to develop new ways to p...

Ad Age writes:

Google’s entry into the online content business will allow users to buy or rent programming on a pay-per-video basis from CBS and the National Basketball Association. With the introduction, Google pits itself against TV networks, Internet portals and any company that produces or distri...

Andrew Rosenman writes:

How can these user-controlled technologies be leveraged to get more, not less, out of already premium priced television media?

A consumer can suspend the viewing experience to further investigate, in full motion video, the product or service that has piqued their interest. The...

NY Times writes:

Two ascending Internet giants, Google and Yahoo, are to make plain today that they intend to move aggressively beyond the Internet browser and onto the television screen.

Both Yahoo and Google have emerged as potent threats to television networks because they are drawing ad dollars to...

How does mobile marketing differ from traditional marketing?

FAREENA SULTAN: The personal nature of the device makes it one in which the user is very attached -- and at times emotionally attached -- to the device. It's an extension of their personality and of their being, which is particularly true o...

Jack Trout in Forbes writes:

First of all, don't panic. The digital, non-traditional media world remains more hype than reality. Marketers still invest over 95% of their budgets in traditional media. There's lots of chatter, but show me the money.

Next, you must realize that a lot of these new media f...

The Hindu writes :

An ingenious electronic gadget that allows the owner to transfer the entire entertainment content available at home — all the television channels, as well as movies on CD or DVD — to a desktop or laptop computer screen anywhere in the world has become one of the biggest sellers in ...

Kao Corp., which makes Ban deodorant, is asking teenage consumers to design an advertisement that will persuade their peers to choose Ban. The Wall Street Journal( subscription required) reports on the design contest, which was publicized in fall issues of such magazines as CosmoGirl and Teen People...

Dustin Staiger writes:

I used to have a whole life insurance policy. It’s like buying a policy that you can later cash in for its determined value. Then a lot of people started advising me that term insurance was a wiser investment. Term is more like renting insurance. In the end, you have nothing to...