Blog categorized as Advertising

Marketing VoX in a post mentioned that the mobile marketing association has issued the guidelines for mobile banners.

The MMA recommendations (PDF) refer to graphical banners (and 80 x 15 pixel black and white bitmap graphic), text "banners" (a two-line text ad, 12-16 characters per line) ...

Microsoft is scouting around for technical talent in India. And they are competing with the Infosys, Wipro, TCS and the Accentures of the world to get the best Indian software minds.  What do you do then to attract the best talent and beat competition?

Microsoft has resorted to what it does bes...

NY times  has this interesting article on the advertising model post the on-demand video era.

Josh Bernoff, an analyst at Forrester Research, a technology and market research company based in Cambridge, Mass., predicts TV shows available by video-on-demand will eventually be free, and that new i...

Here is  past week's interesting customer management related news:

Is enterprise CRM dead?

Now What? The Post-CRM World

How Do Your Customers Value You?

An adman's guide to survival

Captializing on conversational capital

Giving VIP customers something extra

Spreading the word

The MySpace Generation

Loya...

Increasingly, the digital world and new devices is set to transform the old world marketing methods. Coupons which are widely distributed globally, will now come to consumers on their mobile phones. These coupons can be redeemed in stores or online. Marketing Vox mentions of this coming trend...

Seventy percent of 13- to 23-year olds surveyed said experiential marketing is extremely or very influential on their opinion of a product or brand. Sixty-five percent said that participating in an event would cause them to act more quickly to purchase a product. Seventy-six percent said that partic...

Don E. Schultz , I think is the guru of integrated marketing and here is his interview on the challenges and opportunities in making integrated marketing happen. Integrated marketing is all about building a "holistic" customer experience across touch points.

Here are some excerpts:

• The issu...

Ad Age has this interesting story on what kind of ad-content will make the 4 million users of TiVo (DVRs) download  ads and view them.

Unlike the era of network television, consumers increasingly in the future will skip TV commercials as they use more of these devices like DVRs, Video iPods etc....

The  world of marketing & advertising should start taking consumer generated media seriously.

It's not something that's a passing fad but I think this gives consumers a voice. Consumers increasingly want to participate and tell the world what they think and feel about the brand. Also, they ...