Blog categorized as Advertising

Decanter has this interesting story of South African wine brand Stormhoek.

What is in no doubt is that vast numbers of people post and read blogs, and Stormhoek decided to exploit this by offering bloggers a personalised free bottle to taste and comment on.

Around 100 bottles of the Stormhoek Shiraz ...

NY times writes:

The eldest of the millennials, as those born between 1980 and 2000 are sometimes called, are now in their early to mid-20's. By 2010, they will outnumber both baby boomers and Gen-X'ers among those 18 to 49 - the crucial consumers for all kinds of businesses, from automakers and clot...

Marketing Vox reports:

..the shift from ATL(above-the-line) to BTL(below-the-line) spending is in part the result of changing consumer attitudes; more sophisticated consumers demand relevant messaging that engages them in a dialog, and which allows them to interact with the marketer through their pre...

Couple of months back, I had reported that  several years back, Coke had a great research study that quantified the importance of WOM and its impact on sales.

Here's the pdf of the same.

Download coke_wom.pdf

Marketing Vox reports:

Third screen media announced the launch of the world's first advertising management solution  for mobile content providers.The new platform, designed to streamline ad management and delivery on mobile networks, has been selected by publishers such as The WeatherChannel, US...

A study by BIGresearch reveals some interesting facts on what marketers must take congnizance of, if they want  to get on top of a customer's purchase preference:

In this study, Word-of-Mouth ranked as the most influential marketing medium. The "Top Ten" most influential marketing medi...

Peter Davidson writes:

Painting your business name or logo on the roof of your building to advertised to airplane passengers overhead is nothing new, but painting a HUGE logo on the roof to be seen on Google satellite photos is new.

Podtrac,  a company that connects advertisers with podcasters, said Tuesday it will hold the first online advertising auction to determine ad rates for the podcasting market.

Advertising positions for three iTunes podcasts are being auctioned starting today. They include a technology podcast, &...

I had mentioned in a post couple of weeks back that Google is increasingly wanting to be 'search neutral'. Now, google has bought over a radio station.

According to mercury news

The acquisition of dMarc Broadcasting -- whose automated process for people to place radio ads mirrors Google's online ad se...

Vodafone and Sony have teamed up to provide music service on mobiles.

Marketing Vox reports Vodafone Group Plc is to launch a new music service that will allow customers to access music in tune with their tastes using cell-phones, as the mobile giant looks to grow revenues from areas other than phone...