25.09.06 08:26 PM - Comment(s)
5square.com has released completely integrated software that manages the entire process of selling a car.
The Web-based system automates every part of the sales process, including lead management, CRM, showroom control, desking, F&I, inventory, customer marketing campaigns, and dealership analyt...
Here is one more way Starbucks is building a compelling customer experience.
Building upon the heritage and intimacy of the traditional coffeehouse, Starbucks Salon opens today in New York City for a 10-day series of engaging performances to entertain and inspire audiences in New York. Starbucks ...
Springwise has this excellent post on how you can take customer involvement to a new level:
Aiming to empower independent artists, SellaBand has created a platform that enables fans to sponsor bands, and get a piece the action in return. How it works: fans, dubbed Believers, find an artist they like ...
Many a times, I find companies adopting this kind of an approach - "If my competitor has a feature, then I too must have in my product". This leads to a host of useless features in almost all products. Things consumers find neither useful nor valuable. Also, the sameness starts sprea...
When you are a brand of scissors, how do you create brand ambassadors? It's a old boring product and there have been no innovations too. Is there hope for such a brand?
Well, Fiskars definitely believes so. Welcome to the world of Fiskateers.
There's a lot to share about crafts, scrapbook and ...
NY Times has an extremely interesting article on the way companies are rejigging their business process to get more customer-centric - no, customer driven would be more precise. The article provides interesting cases of how one should get ready to recraft your marketing initiatives in the future:
Tak...
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