Blog categorized as Branding

At Whitewater Winery, which pops its first cork at a grand opening Saturday, customers can create and bottle their own wine, choosing from an array of varietals or blends. Owners Pat and Jenny Higgins provide the juice (called "must"), which they purchase from a distributor. Under their gu...

5square.com has released completely integrated software that manages the entire process of selling a car.

The Web-based system automates every part of the sales process, including lead management, CRM, showroom control, desking, F&I, inventory, customer marketing campaigns, and dealership analyt...

Andy Beal posted the  news that Yahoo has entered into an alliance with Acer to become the default search engine in their computers.  Earlier, I read about google having an alliance with Dell. I am just unable to understand this approach.

In an era of web 2.0, where open source, flexibilit...

Here is one more way Starbucks is building a compelling customer experience.

Building upon the heritage and intimacy of the traditional coffeehouse, Starbucks Salon opens today in New York City for a 10-day series of engaging performances to entertain and inspire audiences in New York. Starbucks ...

There's a lot of interest about customer experience design. Increasingly, there is a belief that  true test for great brands is 'walking the talk' across touch points. As customers interact with brands across  various channels consistency of experience is becoming paramount.

I thought the ...

Springwise has this excellent post on how you can take customer involvement to a new level:

Aiming to empower independent artists, SellaBand has created a platform that enables fans to sponsor bands, and get a piece the action in return. How it works: fans, dubbed Believers, find an artist they like ...

Many a times,  I find companies adopting this kind of an approach - "If my competitor has a feature, then I too must have in my product". This leads to a host of useless features in almost all products. Things consumers find neither useful nor valuable. Also, the sameness starts sprea...

When you are a brand of scissors, how do you create brand ambassadors? It's a old boring product and there have been no innovations too. Is there hope for such a brand?

Well, Fiskars definitely believes so. Welcome to the world of Fiskateers. 

There's a lot to share about crafts, scrapbook and ...

1. Our business is change
2. We are on offense. All the time
3. Perfect results count. Not a perfect process. Break the rules. Fight the law
4. This is as much about battle as about business
5. Assume Nothing - Make sure people keep up their promises, Push yourself; Push others, Strech the possible, Expect success - a...

NY Times has an extremely interesting article on the way companies are rejigging their business process to get more customer-centric - no, customer driven would be more precise. The article provides interesting cases of how one should get ready to recraft your marketing initiatives in the future:

Tak...