Branding

Blog categorized as Branding

Businesses today talk about CRM, Customer experience etc. but  I think there is a need for companies to get down to basics and get their house in order in terms of how they store & update customer information - more precisely, the quality of the information they hold. Louise Druce writes:

Bu...

16.10.07 10:00 AM - Comment(s)

Seth Godin provides an interesting perspective on toxic employees and how they manage customers:

Toxic employees are the ones that have difficulty with their co-workers, or worse, far worse, with your customers.They make two big confusions:

  • They confuse "How can I help this prospect/customer?...
02.08.07 11:08 AM - Comment(s)

Cory Doctorow writes:

An "information economy" can't be based on selling information. The information economy is about selling everything except information.

When you create products, experiences or services around information that you have or ones you collect continously, I presume new bus...

24.06.07 04:44 PM - Comment(s)

Josephine Green, is a Senior Director of Trends and Strategy at Philips Design. Her perpective on design is quite interesting:

  • History teaches us that technology truly becomes a growth engine when, and only when, it is accompanied by social innovation.
  • Because any new emerging technologies have to be ...
12.05.07 11:11 AM - Comment(s)

I read this interesting piece by Lee Oddeen on content for business blogs  and how corporations can leverage knowledge residing with employees as an important starting point. He writes:

"One of the best resources for blog content comes out of interactions with prospects and customers. If an...

09.03.07 10:54 AM - Comment(s)

Businessweek has come out with first ever ranking of the best customer service companies in the US. There are a few things to learn from them. Here's what I found interesting about these companies:

  • They emphasize employee loyalty as much as customer loyalty, keeping their people happy with generous b...
25.02.07 01:59 PM - Comment(s)

Business Week has a great article on how customers can be involved and enagaged in every business, if only companies have the intent.

Passionate customers can transform your company. Here's how to make them your secret weapon:

Each week, Greg Selkoe, founder of streetwear retailer Karmaloop, and a ha...

16.12.06 07:11 AM - Comment(s)

Michael Schrage writes:

What portion of your cell phone’s myriad features do you use? Market research shows that most mobile phone owners use less than 20 percent. The innovation that matters isn’t what the innovator offers; it’s what the customer adopts. And as organizations recognize this, they’re ...

11.10.06 04:23 PM - Comment(s)

Chris Lawer writes:

We have been doing some work recently helping a client identify appropriate means to measure  emotions in the customer experience.

  1. NET PROMOTER EXPERIENCE SCORES

    Used by: Intuit, American Express, Enterprise Rent-A-Car, GE Capital, Norwich Union. Net promoter scores are a too...

08.10.06 01:08 PM - Comment(s)

Branding is essential but ill-understood. Managers mumble mantras to their minions about the importance of maintaining the integrity of their brand while consciously or inadvertently sabotaging their efforts. The jumbled semiotics of bad branding undermines the performance of everyone in an organiza...

25.09.06 08:41 PM - Comment(s)

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