Blog categorized as Branding

Michael Krauss writes in American Marketing Association journal:

Marketing is not a do-it-to-the-customer, one-way process. The highest aim of marketing is to create products and stories about them that empower customers to sell for you. Don’t simply create loyal customers. Create customers who are e...

Honda Motor Ltd. on Friday announced the launch of its scooter model `Pleasure' and inaugurated its first exclusive showroom for women customers branded as `Just4her' here (in India).

The showroom would be run entirely by women to make women customers feel at ease when they shop for scooters.

"Wo...

Amazon.com, ever hungry to boost sales, is moving into the realm of sales-oriented entertainment content with a weekly internet TV show starring iconoclastic comedian Bill Maher.

The half-hour program, Amazon Fishbowl with Bill Maher, will make its live debut broadcast on June 1. Twelve weekly episo...

Consumer Electronics is no more about cool products. Digitial experiences can create billions of revenue.

Forrester's advice to the consumer technology industry: Stop selling standalone products and start selling digital experiences that integrate products, services, and content in a way that's easy ...

Om Malik has an absolutely brilliant post on this topic:

On Friday the 13th, Dell was lapped by Apple. Oops! Dell has a market cap of about $71.97 billion while Apple’s market capitalization is about $72.13 billion. Apple had sales of $3.678 billion and net income of $430 million. - about 11.69% of s...

Levi's  is now taking fashion experience for consumers to the next level.

Business Wire reports Levi's announced the launch of  their jeans  that will seamlessly integrate iPod plug and play technology.  The jean is designed to be compatible with most iPod systems and features inc...

Susan Abbott writes:

Customer experience is the internal response of an individual to their interactions with an organization's products, people, processes and environments. 

Integrating across these dimensions is much more complex than managing within one dimension.  And we need to integra...

I read this absolutely shocking article in Wired where it talks about India's poor consumers and how she is a low cost destination for doing clinical trials. It also goes on to mention  how Indian legal systems are lax and that pharma companies even take advantage, if tests fail(read people dyi...

The globe's mightiest advertiser, Procter & Gamble, has embarked on what may in future be seen as a seminal marketing initiative.

The Cincinnati-headquartered giant this week announced plans to extend the offerings of its happy-housewifery website, Home Made Simple, to include music downloads at...

This week's interesting articles and information from the marketing world:

Have your personal care products been assessed for safety?

Mass produced Individuality

Can Traditional Creatives Thrive At Web Agencies?

Pocketcaster - New citizen reporting device

About sports, strategy and doing things different...