Blog categorized as Branding

Justine Foo writes in Fast Company:

Now more than ever, companies have to understand human behavior in their effort to inspire customer loyalty. I can explain how brain and behavior are linked, how we take in and process information around us, and how that information motivates our choices. Companies...

Elite Vintners', is a wine brand which customizes different wine  blends according to your choice.

Brands that understand and leverage the power of new technologies are the ones that are going to be the winners tomorrow. It's mass-customization at its best!

I really loved the experience they hav...

USA Today reports:

Imagine a camera store that instead of just selling cameras, accessories, film processing and prints also staged birthday parties and let camera-phone owners view and print their phone shots in the store.

"Retailers have to redefine what a camera store is," says analyst R...

Fast Company has this brilliant interview with Mark Constantine, CEO  Lush Cosmetics on the hows of keeping his company fresh and not just  being cosmetic abou it.

Here are some things I found enlightening:

• Make the Most of Mistakes -"We reserve the right to make mistakes," says C...

Royal Philips Electronics announced the opening of a new facility at its Outdoor Lighting Application Center (OLAC), near Lyon, France. A full-scale city environment, this unique place is a test-bed for designers, architects and city officials to experience how light can improve the quality of urban...

Media Post writes:

Wachovia Wealth Management & Pace Communications are launching a new, high-end custom magazine that will be distributed to 50,000 Wachovia clients and prospects responsible for administrating $130 billion in assets.

The magazine is the latest example of a marketer hiring a cust...

With over a billion mobiles on the planet, I feel the customer experience on mobiles will increasingly get innovative by using the web . Here's an example of what the user experience can be:

Locamoda is a company that creates  proprietary interactive networks that extend the power of the web to...

Fast company has this interesting interview with A.G. Lafley, CEO of Procter & Gamble. He says:

We have to create a great experience every time you touch the brand, and the design is a really big part of creating the experience and the emotion. We try to make better, but better in her terms.

I thi...

In January, Lego put out word that it's looking for 100 more citizen developers. These volunteers won't enjoy the exalted insider status of the MUPers, whose ranks have recently grown to 14. But over the next few months, they will be allowed to buy prerelease versions of the NXT kits at discounted p...

India resorts survey is the ultimate resource for holiday accomodation in India.

It has accurate & focused information about practically every holiday resort and leisure hotel in India - the database now has 1519 properties in it; from enchanting little home-stays to ancient palaces, from budget ...