Blog categorized as Branding

Internet users in India are a little over half of the mobile population in India (approx . 60 million mobile subscribers). Successful brands need to combine the power of internet and mobile to drive a new digital brand experience in a market like India.  Mobile will give them the reach and inte...

Jory Des Jardins writes:

If you want to truly engage with customers, give up control. Quit trying to look perfect, like you know more than they do about your product, because these days that's impossible. And even if you did you would bore people. Tell us what you did wrong, what you learned, and how...

Peter Davidson writes:

Yesterday, I posted at BeConnected about Luxury Hotels and how they are using computer networks, databases and automation to seamlessly customize their rooms to enhance the guest experience. Hotel staff notice guest preferences and update guest profiles for everything including...

Dustin Staiger writes that it is easy to have an opinion and take  our discussions a few steps back. The art of taking it a few steps forward has to be learnt, if you want to build an 'ideas environment' in your company. He has captured the essence of this difference very well here:

thro' brand ...

Robert Strohmeyer writes:

If you were waiting for a sign that mobile phones have reached absolute ubiquity in the modern world, here you go. Vodafone UK has begun selling handsets from vending machines. Called Quickphone kiosks, these machines will dispense three different phones ranging in price fro...

Let's face it, traditional advertising is white noise. So enabling jaded, saturated, experienced, demanding consumers to try before they buy, in innovative and above all RELEVANT ways, is gaining in popularity.

"A new breed of product placement in the real world, integrating your goods and servi...

Consumers who live on the go, who travel often, who want to cut through the clutter, who believe less is more, will no doubt snap up these laundry and soap leaves.

The SACHET MARKETING craze continues: make way for Soap Leafz, which consist of sheets of pure soap (available in 6 swanky colors and 4 ...

What if you had lovely tool to track if your brands are having a buzz amongst customers on the web? Some of the questions that marketers might want to know:

•    Is my brand being talked about?
•    How is my brand doing vis-a-vis my nearest competitor? etc.

I believe it can be a key me...

A recent initiatve by McDonalds invited French customers to vote and call the shots on which limited edition classic burger would be launched – McTimber, McSummer and McFarmer were the winners – 40,000 online votes were cast.

A similar empowerment vote was run with shoppers and tenants of the Bordeau...

Peppers & Rogers Group  writes:

Just over 89 percent of the 348 U.S. executives interviewed say their volume of data has increased over the past five years, and 50 percent report that their data is doubling every year. Many say they're applying additional technologies to automate data, expan...