Blog categorized as Business

I have always believed that software and technology can take an organization only so much closer to customer centricity. The real difference will start kicking-in  when you have a focussed people orientation to change attitude and behaviour. 

Amongst many areas of change management, one ar...

In an era of disruptive innovation, this one is a stunner!

The handset accessories firm, Brando has developed a "telescope" for some Nokia handsets, which the company says offers a 6x zoom facility for the camera phone. The design does need the back of the handset to be replaced - to provid...

If attention is increasingly becoming the most important asset  needed to engage with customers, the web is enabling a host of services & products that will lead to customization & customer experience like never before.

Take a look at  Pandora - Customizable radio stations.  L...

CRM Blog has an interesting post on why CRM alone is not enough:

CRM is essential for managing the transactional aspects of the customer relationship, but it is no longer enough. Executives seeking to build customer loyalty, improve market agility, and manage their brands across global markets are fi...

Chris Anderson has a great article in Wired about People Power and points out to some of this life changing trend for the global economy:

People Power -  The age of peer production. Now we have armies of amateurs, happy to work for free. From Amazon.com to MySpace to craigslist, the most success...

The brand WOM rankings was done by TalkTrack tool, which measures online and offline word of mouth. What's interesting to note is brands with the most WOM and one with net positive WOM. The list is quite different except for a few common ones. Looks like net positive WOM is directly propotional to m...

Read a very interesting post on this topic by Alan Mitchell. The perspective this brings to you as a marketer is quite inspiring:

..while the marketing mindset focuses on finding customers for products, the person-centric mindset focuses on finding a range of different products for people. They are l...

Frequent flier programs are big business. Northwest has 30 million registered members; American Airlines, 52 million; Delta Airlines, 38 million; and United Airlines, 40 million.

In 2005, the airlines combined awarded 2.7 trillion miles, but redeemed only about 895 billion miles. And the unredeemed m...

In the physical world scarcity is what leads to value.

In the digital world abundance is what leads to value.

There is no such thing as scarcity in digital goods. They can be replicated instantly and as many times as you want without losing quality.

This has led many who grew up in the world where scar...

NY Times has a interesting article titled - The American way of debt . It provides some interesting insights into the impact of debt in the society, consumer culture and traces its roots very well:

• Consumer indebtedness is soaring, the savings rate is down to zero and people are filing for bankruptcy...